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Perform[cb] | January 23, 2023
Perform[cb], an industry leader in outcome-based marketing (OBM), recently unveiled a redesigned user experience for marketers on their proprietary client acquisition platform. Within the UI, marketers can now easily navigate campaign insights, analyze real-time performance data, and discover endless improvement possibilities. With rich data, new widgets, and comprehensive visuals at their fingertips, Perform[cb]'s dashboard is designed to provide marketers with the tools th...
Hotwire, McDonald Butler Associates | April 29, 2021
Technology agency Hotwire has acquired McDonald Butler Associates (MBA), a UK-based B2B deals and marketing office likewise spend significant time in the technology business, for £3.5 million. MBA founders Maeve McDonald and Mike Butler will take on UK jobs as overseeing experts, account-based marketing, and overseeing specialists, individually, answering to the UK overseeing chief Tara O'Donnell (imagined, left). The joined firm, including MBA's 30-in...
Buyer Intent Data
Sojern | December 02, 2022
Sojern, the leading digital marketing platform built for travel, today released the findings of a 2022 survey to discover “How Hotel Brands Are Using First-Party Data to Drive Revenue and Build Stronger Relationships.” The study, conducted by Benchmark Research Partners with global hotel executives, sought to understand how hotel marketers are thinking about and using first-party data to inform go-to-market efforts. When surveyed about measures of success for their businesses, 81 per...
Account Based Data
Tecnotree | April 17, 2023
Tecnotree, a global digital platform and services leader for 5G, IOT, and cloud-native technology, announced that it has been named as a representative vendor in the 2022 Gartner Market Guide for CSP Customer Management and Experience Solutions. The Gartner report is authored by analysts Juha Korhonen, Amresh Nandan, Chris Meering, and Susan Welsh de Grimaldo. It focuses on two major components of Customer Management and Experience (CM&X) solutions, which benefit CSPs immens...
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