WELCOME TO The ABM REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Contentgine | January 12, 2022
Contentgine®, The world leader in Content-Based Marketing®, announced today that it has reached a curation milestone of over 400 business category solution sets derived from its collection of over 500,000 content assets in its vast content library. Each solution set contains B2B vendor case studies for nearly every industry category. Those sets are constantly offered up by Contentgine's trademarked Perpetual Engine methodology to the company's database of over 133 mil...
Forrester | October 05, 2020
To help B2B marketing, sales, and product leaders align priorities amid unpredictable market conditions, Forrester (NASDAQ: FORR) today released Planning Assumptions 2021. As B2B executives build their annual plans for 2021, Forrester's SiriusDecisions Planning Assumptions will help leaders uncover key trends to prioritize their resources and investments in the year ahead.
Serving 13 roles including B2B chief marketing officers, chief sales officers, demand and account-based marketing...
Core ABM, ABM Accounts, Targeted Account Strategy
RollWorks | December 22, 2022
1. Best-in-class Buyer Intent Data with RollWorks’ Collaborations
2. Efficient Go-to-market Strategies with ABM Partners
In the quest for reaching out to the most relevant accounts before your competitors do and boosting your sales volumes, account-based marketing has emerged as the most preferred sales and marketing strategy over the pa...
Buyer Intent Data
PRWeb | May 26, 2023
Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been recognized as a Leader in the new report, The Forrester Wave™: B2B Intent Data Providers, Q2 2023. The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. The company’s combined dataset from multiple sources scores accounts on purchase propensity that enables enterprise B...
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