OptFirst Internet Marketing

Folloze | February 17, 2020

Folloze today announced the achievement of several key milestones in 2019 and the hiring of new vice presidents for marketing, and alliances and business development. Folloze closed 2019 with strong product performance and record revenue growth. The company doubled booking revenue, driven by strong customer adoption of its personalized marketing platform, which has been widely adopted by top Fortune 500 customers including Autodesk, Cisco, FireEye, and ServiceNow martech news. Folloze&rsq...

Account Based Analytics

Agent3, oneninefive | February 02, 2022

Agent3, the leading global end-to-end Account-Based Marketing (ABM) provider, has acquired leading demand generation specialist, oneninefive, to significantly enhance its ability to deliver account-centric demand generation programs to its global customer base. Combining the existing Agent3 demand generation resources with the team at oneninefive will immediately create a global team of more than 40 consultants focused on the delivery of higher quality account engagement and leads that are faste...

Core ABM

Madison Logic | January 14, 2022

On January 13, Madison Logic announced that it scored its highest Critical Capabilities score for Orchestration of Display Advertising, with the highest category score evaluated in the Gartner Critical Capabilities 2022 Report. It was named a Challenger in the 2022 Gartner® Magic Quadrant™. This recognition was awarded based on Madison Logic’s ability to execute and completeness of vision. Amongst the vendors evaluated in the Report, Madison Logic’s ability t...

Account Based Data

Choiceform | July 07, 2022

Choicefom, China's leading CEM management platform provider introduced a brand-new CEM concept to its Total Experience Management platform TX that helps to improve customer experience and clients' business performance. According to forecasts from IDC, QY Research and Touch PointChina's customer experience management (CEM) market is on track to grow to US$1.8 billion in 2022, accounting for 15 per cent of the global market. China is now stepping into a fast track of enterprise growth ...