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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Buyer Intent Data
Merkle, Bombora | December 12, 2022
The economy has been flirting with a full-blown recession for months, a fear that continues to influence business decision-makers. While the obvious signs, such as hiring freezes and employment stats, get splashed across the media, other indicators are more subtle, and potentially more helpful. Among business service brands with 10,000 employees, interest in "analytics and reporting" has increased 14 percent over the last three months, according to Bombora Company Surge&...
Demandbase | January 28, 2020
Demandbase, the leader in Account-Based Marketing (ABM), today announced the availability of Dynamic Audiences feature to its flagship ABM Platform, enabling B2B marketers to automate their advertising and marketing campaigns. Dynamic Audiences empowers marketers to optimize their ABM strategy by automatically updating campaign audiences with the most relevant target accounts, based on CRM updates, recent offsite intent activity, website engagement, or other events that support a specific campai...
Account Based Data
ZoomInfo | August 22, 2022
ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced it has nearly tripled its company coverage in the past year, making more than 100 million businesses available to all customers through continued investment in data acquisition, machine learning, and enhanced location-based data matching technologies. Company data is a foundational asset of ZoomInfo’s software platform, which helps businesses find their next custom...
Account Based Analytics
Metadata | February 07, 2022
On February 2, Metadata.io announced that they had received two new patents from The United States Patent and Trademark Office (USPTO) for their marketing technology that automates mundane but critical B2B marketing tasks. Metadata.io is the first demand generation platform for B2B marketers. It helps B2B marketers build highly targeted audiences across different channels. The platform launched a high volume of campaign experiments and optimizes the ones that drive efficient reven...
ACCOUNT BASED EXECUTION
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