Optify delivers a simple digital marketing software suite for agencies. Our complete cloud-based software empowers agency marketers to easily create and manage multiple lead generation programs, nurture prospects, prioritize the best performing programs and streamline the reporting of client results all from one login. Optify includes integrated search engine optimization, email marketing, landing pages, lead intelligence and nurturing, social media marketing and contact management for every website or Content Management System (CMS). In addition, large clients and advanced implementations may utilize the Optify API for delivering custom reporting and integrate with CRM systems including Salesforce.com. Optify’s agency-friendly product editions and pricing model enable agency teams to cost effectively expand their breadth of services, transition clients from projects to retainers, deliver more consistent and higher quality program execution across clients and dramatically reduce the amount of time spent on data aggregation and client reporting.

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Buyer Intent Data

WITH A POTENTIAL RECESSION LOOMING, BRANDS WANT MORE DATA: MERKLE'S FRIEDBERG, BOMBORA COMPANY SURGE

Merkle, Bombora | December 12, 2022

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The economy has been flirting with a full-blown recession for months, a fear that continues to influence business decision-makers. While the obvious signs, such as hiring freezes and employment stats, get splashed across the media, other indicators are more subtle, and potentially more helpful. Among business service brands with 10,000 employees, interest in "analytics and reporting" has increased 14 percent over the last three months, according to Bombora Company Surge&...

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DEMANDBASE OPTIMIZES MARKETING SPEND WITH AUTOMATED ADVERTISING

Demandbase | January 28, 2020

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Demandbase, the leader in Account-Based Marketing (ABM), today announced the availability of Dynamic Audiences feature to its flagship ABM Platform, enabling B2B marketers to automate their advertising and marketing campaigns. Dynamic Audiences empowers marketers to optimize their ABM strategy by automatically updating campaign audiences with the most relevant target accounts, based on CRM updates, recent offsite intent activity, website engagement, or other events that support a specific campai...

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Account Based Data

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ZoomInfo | August 22, 2022

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ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced it has nearly tripled its company coverage in the past year, making more than 100 million businesses available to all customers through continued investment in data acquisition, machine learning, and enhanced location-based data matching technologies. Company data is a foundational asset of ZoomInfo’s software platform, which helps businesses find their next custom...

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METADATA AWARDED ITS 4TH AND 5TH PATENTS FOR THEIR MARTECH

Metadata | February 07, 2022

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On February 2, Metadata.io announced that they had received two new patents from The United States Patent and Trademark Office (USPTO) for their marketing technology that automates mundane but critical B2B marketing tasks. Metadata.io is the first demand generation platform for B2B marketers. It helps B2B marketers build highly targeted audiences across different channels. The platform launched a high volume of campaign experiments and optimizes the ones that drive efficient reven...

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Buyer Intent Data

WITH A POTENTIAL RECESSION LOOMING, BRANDS WANT MORE DATA: MERKLE'S FRIEDBERG, BOMBORA COMPANY SURGE

Merkle, Bombora | December 12, 2022

The economy has been flirting with a full-blown recession for months, a fear that continues to influence business decision-makers. While the obvious signs, such as hiring freezes and employment stats, get splashed across the media, other indicators are more subtle, and potentially more helpful. Among business service brands with 10,000 employees, interest in "analytics and reporting" has increased 14 percent over the last three months, according to Bombora Company Surge&...

Read More
news image

DEMANDBASE OPTIMIZES MARKETING SPEND WITH AUTOMATED ADVERTISING

Demandbase | January 28, 2020

Demandbase, the leader in Account-Based Marketing (ABM), today announced the availability of Dynamic Audiences feature to its flagship ABM Platform, enabling B2B marketers to automate their advertising and marketing campaigns. Dynamic Audiences empowers marketers to optimize their ABM strategy by automatically updating campaign audiences with the most relevant target accounts, based on CRM updates, recent offsite intent activity, website engagement, or other events that support a specific campai...

Read More
news image

Account Based Data

ZOOMINFO INCREASES COMPANY DATA COVERAGE TO MORE THAN 100 MILLION BUSINESSES

ZoomInfo | August 22, 2022

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced it has nearly tripled its company coverage in the past year, making more than 100 million businesses available to all customers through continued investment in data acquisition, machine learning, and enhanced location-based data matching technologies. Company data is a foundational asset of ZoomInfo’s software platform, which helps businesses find their next custom...

Read More
news image

Account Based Analytics

METADATA AWARDED ITS 4TH AND 5TH PATENTS FOR THEIR MARTECH

Metadata | February 07, 2022

On February 2, Metadata.io announced that they had received two new patents from The United States Patent and Trademark Office (USPTO) for their marketing technology that automates mundane but critical B2B marketing tasks. Metadata.io is the first demand generation platform for B2B marketers. It helps B2B marketers build highly targeted audiences across different channels. The platform launched a high volume of campaign experiments and optimizes the ones that drive efficient reven...

Read More

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us