Optimise Lead Generation

Folloze | August 20, 2020

Folloze today announced the launch of ABM Now, an all-in-one Account-Based Marketing (ABM) solution that includes the Folloze Personalized marketing platform powered by Demandbase firmographic data. ABM Now enables marketers to quickly plan and execute highly personalized revenue-generating campaigns against their target accounts. Today, the success of any ABM program requires both a customer-centric focus and the precise execution of personalized content-based campaigns. At the same time, the t...

Account Based Data

Infobip | January 13, 2023

The global cloud communications platform Infobip reveals the top five CX and omnichannel communications trends for 2023. According to the latest research by Forrester, a superior customer experience results in a more significant revenue growth rate. As the globe enters a more tough economic environment, Infobip encourages companies to concentrate on the five trends listed below to satisfy consumers and preserve a competitive edge in 2023. 1. Composable technology platfor...

Account Based Data, ABM Accounts

PR Newswire | June 16, 2023

Account-based platform RollWorks, a division of NextRoll, continues its momentum with B2B companies looking to accelerate efficient revenue growth. The company announced that in the G2 Summer 2023 Grid Report, it received 34 Leader awards, an additional 10 since the Spring report, including moving to a leadership position in Account-Based Orchestration and appearing in Sales Intelligence. RollWorks was rated highly for its performance, relationships, usability, implementation, e...

Account Based Analytics

Terminus | March 09, 2022

On March 8, Terminus announced a new ABM course and certification program titled ‘The Account-Based Strategy Certification: Fundamentals’. The program is designed to assist B2B marketers in creating strategic ABM roadmaps. It will enable go-to-market teams to build a business case for ABM, confidently implement their first ABM program, or scale and improve their existing ABM program. “Every day, we come across experienced marketers who say they have...