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Core ABM, ABM Accounts

STIRISTA’S ACCOUNT BASED MARKETING (ABM) RESEARCH SURVEY FINDS 70% OF BUSINESSES PLAN TO INVEST IN ABM TECHNOLOGY IN 2023

Stirista | December 09, 2022

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Stirista, the leader in data-driven performance marketing solutions, today released new research showing that 70 percent of B2B digital marketing leaders plan to invest in Account Based Marketing (ABM) technology in 2023. Stirista’s ABM survey of marketing executives from 200+ U.S. B2B businesses also revealed the expected continued growth of ABM technologies, the importance of identity data and building the right consumer profile, and the need for a multichannel platform that streamlines ...

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WHY HYPER-PERSONALIZATION IS KEY FOR MARKETERS IN 2020

Social Media Today | January 14, 2020

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In the words of Malcolm Gladwell, marketers in 2020 have finally reached the 'tipping point' where scalable hyper-personalization of marketing activities is not only possible, but is rapidly becoming a requirement in order to stay up with evolving consumer trends. The shift to more towards personalized, targeted shopping experiences is largely due to the advancements in marketing technology, with elements of machine learning, artificial intelligence and biometric identification all becom...

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Buyer Intent Data

INMOMENT AND CONTENTSQUARE PARTNERS TO HELP BUSINESSES VISUALIZE CX

InMoment | September 25, 2023

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InMoment, a prominent provider of Experience Improvement (XI) solutions, has announced that it has partnered with a worldwide leader in digital experience analytics, Contentsquare, to help businesses visualize customer experiences (CX) in order to add an additional layer of analysis and visualization for revealing digital experience behaviors. Managing Director of InMoment North America, Mehul N...

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METADATA.IO SWEEPS AS LEADER IN G2’S ACCOUNT-BASED ADVERTISING CATEGORY

Metadata | October 12, 2020

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Metadata io, the autonomous demand generation platform, today announced a company first- a full sweep in the top leadership position in the most recent G2 Fall 2020 Grid® Report for the Account-Based Advertising category, proving the ABM market is shifting towards demand technologies. Metadata is a leader in all account-based categories, including account-based advertising, account-based orchestration, and account-based analytics. Metadata was rated #1 for 5 out of 5 of the account-based adv...

Read More
news image

Core ABM, ABM Accounts

STIRISTA’S ACCOUNT BASED MARKETING (ABM) RESEARCH SURVEY FINDS 70% OF BUSINESSES PLAN TO INVEST IN ABM TECHNOLOGY IN 2023

Stirista | December 09, 2022

Stirista, the leader in data-driven performance marketing solutions, today released new research showing that 70 percent of B2B digital marketing leaders plan to invest in Account Based Marketing (ABM) technology in 2023. Stirista’s ABM survey of marketing executives from 200+ U.S. B2B businesses also revealed the expected continued growth of ABM technologies, the importance of identity data and building the right consumer profile, and the need for a multichannel platform that streamlines ...

Read More
news image

WHY HYPER-PERSONALIZATION IS KEY FOR MARKETERS IN 2020

Social Media Today | January 14, 2020

In the words of Malcolm Gladwell, marketers in 2020 have finally reached the 'tipping point' where scalable hyper-personalization of marketing activities is not only possible, but is rapidly becoming a requirement in order to stay up with evolving consumer trends. The shift to more towards personalized, targeted shopping experiences is largely due to the advancements in marketing technology, with elements of machine learning, artificial intelligence and biometric identification all becom...

Read More
news image

Buyer Intent Data

INMOMENT AND CONTENTSQUARE PARTNERS TO HELP BUSINESSES VISUALIZE CX

InMoment | September 25, 2023

InMoment, a prominent provider of Experience Improvement (XI) solutions, has announced that it has partnered with a worldwide leader in digital experience analytics, Contentsquare, to help businesses visualize customer experiences (CX) in order to add an additional layer of analysis and visualization for revealing digital experience behaviors. Managing Director of InMoment North America, Mehul N...

Read More
news image

METADATA.IO SWEEPS AS LEADER IN G2’S ACCOUNT-BASED ADVERTISING CATEGORY

Metadata | October 12, 2020

Metadata io, the autonomous demand generation platform, today announced a company first- a full sweep in the top leadership position in the most recent G2 Fall 2020 Grid® Report for the Account-Based Advertising category, proving the ABM market is shifting towards demand technologies. Metadata is a leader in all account-based categories, including account-based advertising, account-based orchestration, and account-based analytics. Metadata was rated #1 for 5 out of 5 of the account-based adv...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us