PAPA MARKETING

Account Based Analytics

Invoca | November 11, 2021

Invoca, the leader in conversation intelligence for revenue teams, today launched Lost Sales Recovery, a new solution that spots missed sales conversion opportunities that occur when high-intent callers fail to reach a live agent because they hung up or reached voicemail. This technology also addresses an acute challenge for multi-location and franchise businesses by identifying these lost conversion opportunities across every location, region and line of business. Over On...

Buyer Intent Data

xiQ, Inc. | March 18, 2020

xiQ, the leading AI-powered Account-Based Marketing (ABM) and Sales platform, launches Workbench, an AI-driven B2B marketing platform, for end-to-end content management and campaign execution. xiQ's Workbench brings a suite of intuitive features to organize content, drive intelligent personalization and exponentially higher engagement. Key features include:...

Targeted Account Strategy

Business Wire | July 07, 2023

Bloomreach, the world’s #1 Commerce Experience Cloud, today announced the support of Open Authorization (OAuth) 2.0 authentication for webhooks, an industry standard protocol for authentication that enables third-party applications to access a user's data without sharing their credentials. Businesses will now have the ability to integrate Bloomreach Engagement with popular third-party applications that require OAuth through webhooks, safely connecting real-time data in and out Bl...

ABM Accounts

The ABM Agency | March 09, 2021

The ABM Agency, a B2B digital marketing firm, is specialized in account-based marketing and demand generation. The company is awarded, by the Atlanta Business Chronicle, as one of the fastest-growing private companies in the Atlanta area. The 2021 Pacesetter Award will be presented to The ABM Agency on Thursday, April 22 What Are the Pacesetter Awards? The Atlanta Business Chronicle, every year, releases a list of the fastest-growing companies in th...