PAPA MARKETING

ACCOUNT BASED DATA

Webhelp | March 14, 2022

Customer contact center operations are set to undergo transformation to improve customer experience (CX) delivery, according to new research from Frost & Sullivan. Commissioned by Webhelp, the study of over 1,000 senior customer experience management professionals finds organizations are embracing technology and new ways of working to deliver improved customer service, with 98% planning to transform operations within 24 months. The study finds almost one in two senior CX profe...

CORE ABM

MRP | May 26, 2022

MRP, the only enterprise-class account-based sales and marketing platform, today announced a live event, The Role of ABM Technologies in the Enterprise, with our guest Forrester Principal Analyst Malachi Threadgill. Hosted by MRP, the webcast will provide actionable insights from Forrester’s research and walk attendees through the key considerations enterprises need to look for when evaluating and implementing ABM platform capabilities. The 60-minute webinar takes place Tues...

ACCOUNT BASED DATA

RollWorks | October 28, 2022

Account-based marketing platform RollWorks, a division of NextRoll, and Outreach, the leading sales execution platform, today announced a new integration to enable more efficient prospecting, engagement, and forecasting. With the RollWorks and Outreach integration, B2B teams now have an easy way to prioritize their engagement with prospects and take immediate action on key contacts within their target accounts. Surfaced contacts can be added directly into Outreach sequences and en...

ACCOUNT BASED DATA

HTF Market Intelligence Consulting | July 19, 2021

The most recent study on “Global Account-Based Web and Content Experiences Software Report 2021” provided by HTF MI includes a thorough examination of the geographical environment, industry size, and revenue projection of the organisation. Furthermore, the research covers the hurdles obstructing market growth as well as the expansion strategies utilised by leading firms in the "Market." Moving on, the Market business intelligence research includes segmentatio...