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Core ABM
MRP | June 11, 2020
Independent Research Firm Recognizes that MRP Prelytix Best Suits Large Enterprises. MRP Prelytix is the only ABM platform designed for sales and marketing professionals that operate their programs across multiple product lines, industries, and geograp...
RollWorks | June 17, 2022
RollWorks, an account-based marketing platform, announced significant upgrades to its Site Visitor API features to advance the incorporation of account-level insight into web content personalization. It now supports LiveRamp’s identifier, RampID, across channels. It continues to ramp up its product infrastructure to prepare itself for a future without third-party cookies. "Our drumbeat of product innovation demonstrates our continued investment in technolo...
Intercom | July 15, 2020
Intercom, a conversational relationship platform (CRP), launched its Conversational Support Funnel, a framework that aims to help customer service teams conduct better outbound conversations that drive brand loyalty....
Account Based Execution
Cvent, ID.me | December 23, 2021
Cvent, a market-leading meetings, events, and hospitality technology provider, today announced that it has partnered with ID.me, the leading secure digital identity network, to bring seamless health, testing, and vaccine status verifications to hybrid and in-person events in the United States. Cvent Health Check, powered by ID.me, is a user-friendly solution that allows event planners to implement a secure method of verifying attendee health status in just a few simple steps. By c...
ACCOUNT BASED EXECUTION
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