Parallel Path Digital Marketing Agency

Account Based Analytics

Clearbit | February 19, 2022

Clearbit, a leader in Marketing Intelligence solutions, today announced their new Data Activation Platform – available immediately for B2B marketing teams focused on creating demand, capturing intent and optimizing their pipeline. Over the past 18 months the B2B marketing landscape has shifted significantly – and permanently. From the large number of prospects working from home to the shift toward online buying and reduced utility of cookies as identifiers, it’s ...

Core ABM

Business Wire | May 03, 2023

StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, today announced a new self-serve, in-platform B2B solution for ABM Targeting and Measurement. For B2B marketers, getting in front of the right professionals with buying influence is essential, and StackAdapt's latest solution enables users to target high-value B2B audiences in the US based on account lists, firmographic and persona-level data. B2B companies continue to prioritize ABM a...

ABM Accounts

Triblio | May 12, 2021

Triblio Orchestration Canvas, the first visual ABM campaign builder, is now available from Triblio, an IDG Communications, Inc. company and the world leader in account-based marketing (ABM). This latest feature provides a user experience that lets marketers manage multi-channel and multi-stage promotions from a simple 'drag and drop visual interface. When it comes to setting up and measuring the effects of the next ABM campaign, the Orchestration Canvas makes it easy. The Orch...

Account Based Data

RollWorks, HubSpot | July 15, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced the launch of Journey Events for HubSpot®, delivering consolidated account-level visibility—all within the HubSpot interface—to enable B2B organizations to understand what activities are working to drive accounts through the stages of the buying journey, and which activities need to be further optimized. RollWorks' latest product roll-out ensures B2B marketers now have an easy, ...