Parallel Path Digital Marketing Agency

Parallel Path is a high touch digital marketing agency in Boulder, Colorado that is solving "real"? business problems across a spectrum on B2B and B2C business verticals. From Global Fortune 50 to SMB and non-profits, what Parallel Path's client partners have in common is a desire to team with a trusted and pro-active digital agency to drive business growth. Parallel Path delivers our services with one unifying goal; performance measured by return on investment.

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ACCOUNT-BASED DATA

CUSTOMER EXPERIENCE PROFESSIONALS ASSOCIATION EXPANDS LEADERSHIP, RESEARCH, AND PROFESSIONAL CERTIFICATION

Customer Experience Professionals Association | February 28, 2022

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The Customer Experience Professionals Association (CXPA) has announced an ambitious 2022 plan of work, supported by more than two hundred volunteers across the globe. Founded just eleven years ago, CXPA now has members in over sixty countries who share a passion for helping organizations design and deliver experiences that meet or exceed customer expectations. CXPA defines customer experience as “the perception that customers have of an organization - one that is formed based on interactio...

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CORE ABM

RONN TOROSSIAN, 5WPR CEO PREDICTS B2B MARKETING TRENDS IN 2022

5W Public Relations | January 11, 2022

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Ronn Torossian, CEO of 5WPR predicts leading 2022 B2B trends. Torossian says it's safe to assume that most of the marketing approaches that B2B companies adopted throughout the pandemic are going to continue to influence campaign measurements. While those companies must adjust for any changing circumstances and adapt their strategies, things aren't going to go back to the way they were before the pandemic. Tech Stacks One of the bigges...

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CORE ABM

MADISON LOGIC NAMED A LEADER IN 2021 QUADRANT KNOWLEDGE SOLUTIONS' SPARK MATRIX FOR ACCOUNT-BASED MARKETING (ABM) PLATFORMS

Madison Logic | December 08, 2021

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Madison Logic, the leading global digital Account Based Marketing (ABM) platform, today announced that Quadrant Knowledge Solutions, a global advisory and consulting firm, named Madison Logic a 2021 Technology Leader in the SPARK Matrix analysis of the global Account-Based Marketing (ABM) market. Madison Logic is celebrating a record-breaking year featuring record growth and client retention across all three regions of its client base. Read More

ACCOUNT-BASED EXECUTION

TRUSTRADIUS ANNOUNCES DEMANDBASE ONE INTEGRATION

TrustRadius, Demandbase | March 30, 2022

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TrustRadius, the most trusted research and review platform, today announced its integration with Demandbase One, a go-to-market platform redefining how B2B companies execute their account-based strategies. This integration allows B2B marketers and sellers to reach, target, and engage in-market buyers who are actively researching them and their competitors on TrustRadius. Buyers on average spend almost 11 minutes comparing products on TrustRadius. They also spend time evaluating pr...

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news image

ACCOUNT-BASED DATA

CUSTOMER EXPERIENCE PROFESSIONALS ASSOCIATION EXPANDS LEADERSHIP, RESEARCH, AND PROFESSIONAL CERTIFICATION

Customer Experience Professionals Association | February 28, 2022

The Customer Experience Professionals Association (CXPA) has announced an ambitious 2022 plan of work, supported by more than two hundred volunteers across the globe. Founded just eleven years ago, CXPA now has members in over sixty countries who share a passion for helping organizations design and deliver experiences that meet or exceed customer expectations. CXPA defines customer experience as “the perception that customers have of an organization - one that is formed based on interactio...

Read More
news image

CORE ABM

RONN TOROSSIAN, 5WPR CEO PREDICTS B2B MARKETING TRENDS IN 2022

5W Public Relations | January 11, 2022

Ronn Torossian, CEO of 5WPR predicts leading 2022 B2B trends. Torossian says it's safe to assume that most of the marketing approaches that B2B companies adopted throughout the pandemic are going to continue to influence campaign measurements. While those companies must adjust for any changing circumstances and adapt their strategies, things aren't going to go back to the way they were before the pandemic. Tech Stacks One of the bigges...

Read More
news image

CORE ABM

MADISON LOGIC NAMED A LEADER IN 2021 QUADRANT KNOWLEDGE SOLUTIONS' SPARK MATRIX FOR ACCOUNT-BASED MARKETING (ABM) PLATFORMS

Madison Logic | December 08, 2021

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, today announced that Quadrant Knowledge Solutions, a global advisory and consulting firm, named Madison Logic a 2021 Technology Leader in the SPARK Matrix analysis of the global Account-Based Marketing (ABM) market. Madison Logic is celebrating a record-breaking year featuring record growth and client retention across all three regions of its client base. Read More

news image

ACCOUNT-BASED EXECUTION

TRUSTRADIUS ANNOUNCES DEMANDBASE ONE INTEGRATION

TrustRadius, Demandbase | March 30, 2022

TrustRadius, the most trusted research and review platform, today announced its integration with Demandbase One, a go-to-market platform redefining how B2B companies execute their account-based strategies. This integration allows B2B marketers and sellers to reach, target, and engage in-market buyers who are actively researching them and their competitors on TrustRadius. Buyers on average spend almost 11 minutes comparing products on TrustRadius. They also spend time evaluating pr...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us