Pearson & Co

getpearson.com

Pearson & Co solves difficult sales and marketing problems in B2B technology markets. We help companies harness sales leader knowledge and apply rich insight about customer drivers and market realities in tools and programs that drive measurable change, often in less than 90 days.We develop contextual selling tools and content marketing programs that are considered best in class, with messaging that sharpens differentiation, playbooks that improve sales performance, and content marketing programs that deliver results.

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us

Events

Related News

Buyer Intent Data

BIZZABO ACQUIRES KLIK TO TRANSFORM IN-PERSON EVENTS INTO IMMERSIVE, DATA DRIVEN EXPERIENCES

Bizzabo, Klik | November 17, 2021

news image

Bizzabo, the Event Experience Operating System (OS), has acquired Klik, a Montreal-based event tech startup that has pioneered smart wearables technology to power onsite experiences at live events. Its technology helps event leaders elevate and measure attendee engagement, participation, and networking. The acquisition, announced at "The Future of Event Experiences" hybrid event today, enables Bizzabo to bring new onsite hardware and software expertise in-house as a core product and se...

Read More

ABM Accounts

MERKLE LAUNCHES COLLECTIVE OF 5 LEADING B2B AGENCIES

Merkle | September 01, 2020

news image

Merkle, a data-driven performance marketing agency, introduced its collective of five industry-leading B2B companies. Merkle B2B is a strategic integration designed to deliver B2B brand creation and activation on a global scale, allowing marketers to enable end-to-end business marketing solutions. The new agency will combine more than a thousand artists, data scientists, media gurus, technologists and innovators who have already served more than one hundred B2B clients....

Read More

Targeted Account Strategy

96% OF B2B MARKETERS HAVE A DOCUMENTED ACCOUNT-BASED MARKETING STRATEGY IN PLACE

Foundry | October 28, 2022

news image

Foundry (an IDG, Inc. company), the global leader in media, martech and data for the tech community, today released its second annual 2022 ABM & Intent Benchmarking Study which dives deep into the workings of account-based marketing (ABM) and its evolution and adoption compared to traditional marketing approaches. The study also looks at how intent data is used to fuel ABM programs, and the success and challenges marketers see with intent. ABM is a strategy where marketing and...

Read More

ABM Accounts, Targeted Account Strategy

DRIVE MORE POWERFUL CONVERSATIONS WITH TRANSMISSION + DRIFT

Transmission | November 05, 2021

news image

Transmission is excited to announce its status as a certified Drift Solutions Partner. The partnership is set to expand Transmission’s already broad service offering to bring Drift functionality to client campaigns. Drift is a Conversational Marketing and Sales platform that delivers engagement in real-time to deliver an increase in leads, an accelerated sales pipeline, and an improved buying experience. As one of the first ten agencies worldwid...

Read More
news image

Buyer Intent Data

BIZZABO ACQUIRES KLIK TO TRANSFORM IN-PERSON EVENTS INTO IMMERSIVE, DATA DRIVEN EXPERIENCES

Bizzabo, Klik | November 17, 2021

Bizzabo, the Event Experience Operating System (OS), has acquired Klik, a Montreal-based event tech startup that has pioneered smart wearables technology to power onsite experiences at live events. Its technology helps event leaders elevate and measure attendee engagement, participation, and networking. The acquisition, announced at "The Future of Event Experiences" hybrid event today, enables Bizzabo to bring new onsite hardware and software expertise in-house as a core product and se...

Read More
news image

ABM Accounts

MERKLE LAUNCHES COLLECTIVE OF 5 LEADING B2B AGENCIES

Merkle | September 01, 2020

Merkle, a data-driven performance marketing agency, introduced its collective of five industry-leading B2B companies. Merkle B2B is a strategic integration designed to deliver B2B brand creation and activation on a global scale, allowing marketers to enable end-to-end business marketing solutions. The new agency will combine more than a thousand artists, data scientists, media gurus, technologists and innovators who have already served more than one hundred B2B clients....

Read More
news image

Targeted Account Strategy

96% OF B2B MARKETERS HAVE A DOCUMENTED ACCOUNT-BASED MARKETING STRATEGY IN PLACE

Foundry | October 28, 2022

Foundry (an IDG, Inc. company), the global leader in media, martech and data for the tech community, today released its second annual 2022 ABM & Intent Benchmarking Study which dives deep into the workings of account-based marketing (ABM) and its evolution and adoption compared to traditional marketing approaches. The study also looks at how intent data is used to fuel ABM programs, and the success and challenges marketers see with intent. ABM is a strategy where marketing and...

Read More
news image

ABM Accounts, Targeted Account Strategy

DRIVE MORE POWERFUL CONVERSATIONS WITH TRANSMISSION + DRIFT

Transmission | November 05, 2021

Transmission is excited to announce its status as a certified Drift Solutions Partner. The partnership is set to expand Transmission’s already broad service offering to bring Drift functionality to client campaigns. Drift is a Conversational Marketing and Sales platform that delivers engagement in real-time to deliver an increase in leads, an accelerated sales pipeline, and an improved buying experience. As one of the first ten agencies worldwid...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us