Personal ABM

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While many supply chain and tech companies are now taking an account based approach to sales and marketing, in many cases, they are still following a traditional based "lead"​ system with campaigns and "lead"​ hand-offs. Because there's limited personal relevance, there's a funnel fall-off with sales and marketing unable to close key accounts.

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ACCOUNT BASED DATA

URLIVE LAUNCHES CUSTOMER ENGAGEMENT PLATFORM TO TRANSFORM THE ONLINE CUSTOMER EXPERIENCE

urLive | October 13, 2021

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urLive Software Inc., a cloud-based communication services provider today announced the launch of the urLive Customer Engagement Platform™. The next generation customer engagement platform empowers businesses to connect online customers with their sales and support teams instantly and simply using live video. Instead of engaging with impersonal AI chat bots, browsing time-wasting generic support pages, or awaiting email responses to online queries, customers can now simply c...

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ABM ACCOUNTS

SITECORE REVEALS UPDATED PRODUCT SUITE FOLLOWING SEVERAL ACQUISITIONS

Sitecore | April 12, 2022

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Sitecore, an end-to-end digital experience software provider, fully integrated the core products from its acquisitions of Boxever, Four51, Moosend and Reflektion into its digital experience platform (DXP). The new integrations seek to provide Sitecore users with a full suite of capabilities hosted in the cloud. The new additions have helped expand Sitecore's SaaS-enabled composable DXP, which was created to enable brands to deliver better customer interactions and provide real...

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ACCOUNT BASED DATA

QUALTRICS ANNOUNCES NEW CUSTOMER EXPERIENCE SOLUTIONS TO ASSIST ORGANIZATIONS IN ATTRACTING CUSTOMERS AND INCREASING LOYALTY IN A POST-PANDEMIC ERA

Qualtrics | April 05, 2021

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Qualtrics, the world's No. 1 Experience Management (XM) Platform and the creator of the XM category, today announced new solutions to make it much simpler for businesses to attract new clients and establish loyalty with current customers, quickly and at scale. The new solutions are simple to implement, allowing businesses to reduce time to value. The pandemic forced every organization to respond to unexpected changes in customer preferences, from how customers choose to commun...

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CORE ABM

75% OF CMOS & CIOS HAVE ‘VERY EFFECTIVE’ RELATIONSHIPS TO MANAGE THEIR MARTECH

Demand Gen Report | August 23, 2021

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As marketers continue to optimize their martech stacks to fulfill more roles within B2B organizations, collaboration outside of marketing is becoming increasingly necessary for optimal martech spending. Research from the CMO Council showed that 75% of CMOs collaborate with CIOs regularly to analyze martech KPIs, which strengthens the relationship between marketing and IT while enhancing their martech stack’s effectiveness. “Making MarTech Pay Off” explores the gr...

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ACCOUNT BASED DATA

URLIVE LAUNCHES CUSTOMER ENGAGEMENT PLATFORM TO TRANSFORM THE ONLINE CUSTOMER EXPERIENCE

urLive | October 13, 2021

urLive Software Inc., a cloud-based communication services provider today announced the launch of the urLive Customer Engagement Platform™. The next generation customer engagement platform empowers businesses to connect online customers with their sales and support teams instantly and simply using live video. Instead of engaging with impersonal AI chat bots, browsing time-wasting generic support pages, or awaiting email responses to online queries, customers can now simply c...

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news image

ABM ACCOUNTS

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Sitecore | April 12, 2022

Sitecore, an end-to-end digital experience software provider, fully integrated the core products from its acquisitions of Boxever, Four51, Moosend and Reflektion into its digital experience platform (DXP). The new integrations seek to provide Sitecore users with a full suite of capabilities hosted in the cloud. The new additions have helped expand Sitecore's SaaS-enabled composable DXP, which was created to enable brands to deliver better customer interactions and provide real...

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news image

ACCOUNT BASED DATA

QUALTRICS ANNOUNCES NEW CUSTOMER EXPERIENCE SOLUTIONS TO ASSIST ORGANIZATIONS IN ATTRACTING CUSTOMERS AND INCREASING LOYALTY IN A POST-PANDEMIC ERA

Qualtrics | April 05, 2021

Qualtrics, the world's No. 1 Experience Management (XM) Platform and the creator of the XM category, today announced new solutions to make it much simpler for businesses to attract new clients and establish loyalty with current customers, quickly and at scale. The new solutions are simple to implement, allowing businesses to reduce time to value. The pandemic forced every organization to respond to unexpected changes in customer preferences, from how customers choose to commun...

Read More
news image

CORE ABM

75% OF CMOS & CIOS HAVE ‘VERY EFFECTIVE’ RELATIONSHIPS TO MANAGE THEIR MARTECH

Demand Gen Report | August 23, 2021

As marketers continue to optimize their martech stacks to fulfill more roles within B2B organizations, collaboration outside of marketing is becoming increasingly necessary for optimal martech spending. Research from the CMO Council showed that 75% of CMOs collaborate with CIOs regularly to analyze martech KPIs, which strengthens the relationship between marketing and IT while enhancing their martech stack’s effectiveness. “Making MarTech Pay Off” explores the gr...

Read More