Personal ABM

personalabm.com

While many supply chain and tech companies are now taking an account based approach to sales and marketing, in many cases, they are still following a traditional based "lead"​ system with campaigns and "lead"​ hand-offs. Because there's limited personal relevance, there's a funnel fall-off with sales and marketing unable to close key accounts.

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ABM Accounts

CONSTANT CONTACT LAUNCHES FIRST MULTICHANNEL AI CONTENT GENERATOR BUILT FOR SMALL BUSINESSES AND NONPROFITS

PR Newswire | April 18, 2023

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Today, Constant Contact, a small-business-focused digital marketing and CRM platform that has helped millions of small businesses and nonprofits, launched the first multichannel AI content generator built specifically for small businesses and nonprofits. Using artificial intelligence (AI), Constant Contact's AI Content Generator allows customers to automate the copy drafting process for email, text and social media campaigns. This feature is currently free to all new Constant Contact c...

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Targeted Account Strategy

NEW ROLLWORKS DATA: B2B REVENUE TEAMS AGREE THAT THE LEAD IS NOT DEAD, BUT IT'S ALSO NOT ENOUGH

PR Newswire | April 25, 2023

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Account-based marketing platform RollWorks, a division of NextRoll, today announced new research from B2B sellers and marketers that reveals what's really needed when it comes to B2B revenue generation, including the importance of the lead as part of a broader fit-focused, multi-signal approach. "We'll believe the lead is dead when sales does," said Jodi Cerretani, VP of marketing at RollWorks. "Despite marketing slogans from those seeking to bury the lead...

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Account Based Analytics

TERMINUS LAUNCHES NEW CERTIFICATION TO IMPROVE ABM MATURITY

Terminus | March 09, 2022

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Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announces its new ABM course and certification program, The Account-Based Strategy Certification: Fundamentals. Designed to help B2B marketers create their strategic ABM roadmaps, this course enables go-to-market teams to build a business case for ABM, launch their first ABM program, or improve or scale their existing ABM program.
Read More

Account Based Data

SUGARCRM NAMED BEST CRM PLATFORM FOR THE SECOND YEAR RUNNING AT THE 2023 CX AWARDS

SugarCRM | February 28, 2023

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SugarCRM, the CRM platform provider for marketing, sales and service teams, recently announced that it has been named for the second year in running as the Best CRM Platform in the 2023 CX Awards, recognized for market growth, success, and successful innovation in the category. The CX Today Global Awards program celebrates the most innovative and impactful companies in the customer experience space, recognizing vendors setting new standards for customer engagement, satisfaction,...

Read More
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ABM Accounts

CONSTANT CONTACT LAUNCHES FIRST MULTICHANNEL AI CONTENT GENERATOR BUILT FOR SMALL BUSINESSES AND NONPROFITS

PR Newswire | April 18, 2023

Today, Constant Contact, a small-business-focused digital marketing and CRM platform that has helped millions of small businesses and nonprofits, launched the first multichannel AI content generator built specifically for small businesses and nonprofits. Using artificial intelligence (AI), Constant Contact's AI Content Generator allows customers to automate the copy drafting process for email, text and social media campaigns. This feature is currently free to all new Constant Contact c...

Read More
news image

Targeted Account Strategy

NEW ROLLWORKS DATA: B2B REVENUE TEAMS AGREE THAT THE LEAD IS NOT DEAD, BUT IT'S ALSO NOT ENOUGH

PR Newswire | April 25, 2023

Account-based marketing platform RollWorks, a division of NextRoll, today announced new research from B2B sellers and marketers that reveals what's really needed when it comes to B2B revenue generation, including the importance of the lead as part of a broader fit-focused, multi-signal approach. "We'll believe the lead is dead when sales does," said Jodi Cerretani, VP of marketing at RollWorks. "Despite marketing slogans from those seeking to bury the lead...

Read More
news image

Account Based Analytics

TERMINUS LAUNCHES NEW CERTIFICATION TO IMPROVE ABM MATURITY

Terminus | March 09, 2022

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announces its new ABM course and certification program, The Account-Based Strategy Certification: Fundamentals. Designed to help B2B marketers create their strategic ABM roadmaps, this course enables go-to-market teams to build a business case for ABM, launch their first ABM program, or improve or scale their existing ABM program.
Read More

news image

Account Based Data

SUGARCRM NAMED BEST CRM PLATFORM FOR THE SECOND YEAR RUNNING AT THE 2023 CX AWARDS

SugarCRM | February 28, 2023

SugarCRM, the CRM platform provider for marketing, sales and service teams, recently announced that it has been named for the second year in running as the Best CRM Platform in the 2023 CX Awards, recognized for market growth, success, and successful innovation in the category. The CX Today Global Awards program celebrates the most innovative and impactful companies in the customer experience space, recognizing vendors setting new standards for customer engagement, satisfaction,...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us