Personal ABM

ABM ACCOUNTS

MRP, KX | July 27, 2021

Account-based marketing (ABM) is now a proven revenue driver for B2B marketers, although some organisations benefit more than others. With business ABM spending expected to climb in the coming year as the economy improves, it is more important than ever to put in place the tools and tactics that will set the stage for success. Demand Metric and MRP Prelytix, the first enterprise-class predictive ABM technology, will unveil new findings on Wednesday, July 28 at 1 p.m. ET / 10 a.m. ...

Madison Logic | March 03, 2020

Madison Logic, a leading global account-based marketing (ABM) platform, today announced that they have an arrangement with LinkedIn Marketing Solutions. With this new integration with the LinkedIn Marketing Analytics API, joint LinkedIn and Madison Logic clients can now measure accounts across three marketing channels on one unified, integrated platform to make smarter marketing and sales decisions. "Today's B2B marketers struggle to demonstrate their value due to the ongoing com...

ACCOUNT BASED DATA

Dun & Bradstreet | October 16, 2020

Dun & Bradstreet, a global provider of business decision data and analytics, has launched a self-service data management platform. D&B Connect aims to help marketing and sales professionals inform and empower their datasets for optimal data management and usage. The self-service platform is designed for data management, leveraging Dun & Bradstreet’s AI-powered algorithms and global dataset to access, clean, enrich and manage data. The solution also provides users with a complet...

CORE ABM

CloseFactor, Turing | September 08, 2022

CloseFactor today announced that Turing, the AI-powered platform connecting leading companies across various industries with the world’s largest pool of vetted software developers, is successfully deploying CloseFactor to accelerate account-based marketing (ABM) and the prioritization and qualification of target accounts for sales. Turing has revolutionized how organizations across industries hire top developer talent by harnessing powerful AI capabilities to source, vet, an...