Personal ABM

ACCOUNT-BASED DATA

RollWorks | October 08, 2021

RollWorks, a division of NextRoll, today announced the availability of Journey Events, and new enhancements to Journey Stages; integrated capabilities in the RollWorks Account-Based Platform that provide B2B marketing and sales teams insights into how their combined go-to-market activities impact account progression and which activities are most efficient at driving accounts to the next stage in the buying journey. ABM has quickly become table stakes in B2B marketing, yet marketer...

Triblio | January 28, 2020

Triblio, an ABM company, has launched “Ask an ABM Expert,” a series of short, educational videos that aim to answer key questions about ABM and modern B2B marketing. Premiering today, the first season is hosted by the company’s Chief Customer Officer Andrew Mahr....

Accenture | August 17, 2020

Accenture (NYSE: ACN) has acquired CreativeDrive, a global, tech-driven content production company that simplifies, automates and scales the creative asset production process. Terms of the transaction were not disclosed. The acquisition of CreativeDrive which helps brands meet the ever-increasing pace of digital and commerce channel activation will complement Accenture’s existing content, digital marketing, media and commerce service offerings. CreativeDrive’s client roster includes ...

ABM ACCOUNTS

AviraInsights Technologies | May 04, 2021

The Evergreen Marine shipping container’s blockage will unquestionably be one of the remarkable occasions of 2021. As indicated by the shipowner, 'high breezes in a dust storm were the significant motivation to perplex the boat track'. The Covid19 Pandemic was the dust storm that perplexed organizations track in 2020. Each hub in the business ecosystem - producing offices and dissemination focuses the same - were unfavorably hit. Other than the revenue-sway, occurrences like these ...