Personal ABM

personalabm.com

While many supply chain and tech companies are now taking an account based approach to sales and marketing, in many cases, they are still following a traditional based "lead"​ system with campaigns and "lead"​ hand-offs. Because there's limited personal relevance, there's a funnel fall-off with sales and marketing unable to close key accounts.

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ABM ACCOUNTS

MRP MEDIA NOTIFY: ABM VISIONARIES TO REVEAL MARKETERS' WINNING ABM STRATEGIES

MRP, KX | July 27, 2021

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Account-based marketing (ABM) is now a proven revenue driver for B2B marketers, although some organisations benefit more than others. With business ABM spending expected to climb in the coming year as the economy improves, it is more important than ever to put in place the tools and tactics that will set the stage for success. Demand Metric and MRP Prelytix, the first enterprise-class predictive ABM technology, will unveil new findings on Wednesday, July 28 at 1 p.m. ET / 10 a.m. ...

Read More

MADISON LOGIC JOINS THE LINKEDIN™ MARKETING PARTNER PROGRAM TO AMPLIFY GLOBAL, MULTI-CHANNEL ABM

Madison Logic | March 03, 2020

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Madison Logic, a leading global account-based marketing (ABM) platform, today announced that they have an arrangement with LinkedIn Marketing Solutions. With this new integration with the LinkedIn Marketing Analytics API, joint LinkedIn and Madison Logic clients can now measure accounts across three marketing channels on one unified, integrated platform to make smarter marketing and sales decisions. "Today's B2B marketers struggle to demonstrate their value due to the ongoing com...

Read More

ACCOUNT BASED DATA

DUN & BRADSTREET LAUNCHES D&B CONNECT TO SUPPORT DATA MANAGEMENT

Dun & Bradstreet | October 16, 2020

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Dun & Bradstreet, a global provider of business decision data and analytics, has launched a self-service data management platform. D&B Connect aims to help marketing and sales professionals inform and empower their datasets for optimal data management and usage. The self-service platform is designed for data management, leveraging Dun & Bradstreet’s AI-powered algorithms and global dataset to access, clean, enrich and manage data. The solution also provides users with a complet...

Read More

CORE ABM

TURING REPORTS STREAMLINED ACCOUNT-BASED MARKETING SUCCESS WITH CLOSEFACTOR

CloseFactor, Turing | September 08, 2022

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CloseFactor today announced that Turing, the AI-powered platform connecting leading companies across various industries with the world’s largest pool of vetted software developers, is successfully deploying CloseFactor to accelerate account-based marketing (ABM) and the prioritization and qualification of target accounts for sales. Turing has revolutionized how organizations across industries hire top developer talent by harnessing powerful AI capabilities to source, vet, an...

Read More
news image

ABM ACCOUNTS

MRP MEDIA NOTIFY: ABM VISIONARIES TO REVEAL MARKETERS' WINNING ABM STRATEGIES

MRP, KX | July 27, 2021

Account-based marketing (ABM) is now a proven revenue driver for B2B marketers, although some organisations benefit more than others. With business ABM spending expected to climb in the coming year as the economy improves, it is more important than ever to put in place the tools and tactics that will set the stage for success. Demand Metric and MRP Prelytix, the first enterprise-class predictive ABM technology, will unveil new findings on Wednesday, July 28 at 1 p.m. ET / 10 a.m. ...

Read More
news image

MADISON LOGIC JOINS THE LINKEDIN™ MARKETING PARTNER PROGRAM TO AMPLIFY GLOBAL, MULTI-CHANNEL ABM

Madison Logic | March 03, 2020

Madison Logic, a leading global account-based marketing (ABM) platform, today announced that they have an arrangement with LinkedIn Marketing Solutions. With this new integration with the LinkedIn Marketing Analytics API, joint LinkedIn and Madison Logic clients can now measure accounts across three marketing channels on one unified, integrated platform to make smarter marketing and sales decisions. "Today's B2B marketers struggle to demonstrate their value due to the ongoing com...

Read More
news image

ACCOUNT BASED DATA

DUN & BRADSTREET LAUNCHES D&B CONNECT TO SUPPORT DATA MANAGEMENT

Dun & Bradstreet | October 16, 2020

Dun & Bradstreet, a global provider of business decision data and analytics, has launched a self-service data management platform. D&B Connect aims to help marketing and sales professionals inform and empower their datasets for optimal data management and usage. The self-service platform is designed for data management, leveraging Dun & Bradstreet’s AI-powered algorithms and global dataset to access, clean, enrich and manage data. The solution also provides users with a complet...

Read More
news image

CORE ABM

TURING REPORTS STREAMLINED ACCOUNT-BASED MARKETING SUCCESS WITH CLOSEFACTOR

CloseFactor, Turing | September 08, 2022

CloseFactor today announced that Turing, the AI-powered platform connecting leading companies across various industries with the world’s largest pool of vetted software developers, is successfully deploying CloseFactor to accelerate account-based marketing (ABM) and the prioritization and qualification of target accounts for sales. Turing has revolutionized how organizations across industries hire top developer talent by harnessing powerful AI capabilities to source, vet, an...

Read More