Personal ABM

While many supply chain and tech companies are now taking an account based approach to sales and marketing, in many cases, they are still following a traditional based "lead"​ system with campaigns and "lead"​ hand-offs. Because there's limited personal relevance, there's a funnel fall-off with sales and marketing unable to close key accounts.

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ACCOUNT-BASED DATA

ROLLWORKS' NEW INTEGRATED CAPABILITIES PROVIDE DEEPER INSIGHTS INTO THE ACCOUNT BUYING JOURNEY FOR THE HIGHEST RETURN ON ABM INVESTMENT

RollWorks | October 08, 2021

news image

RollWorks, a division of NextRoll, today announced the availability of Journey Events, and new enhancements to Journey Stages; integrated capabilities in the RollWorks Account-Based Platform that provide B2B marketing and sales teams insights into how their combined go-to-market activities impact account progression and which activities are most efficient at driving accounts to the next stage in the buying journey. ABM has quickly become table stakes in B2B marketing, yet marketer...

Read More

TRIBLIO DEBUTS NEW VIDEO SERIES ON ACCOUNT-BASED MARKETING

Triblio | January 28, 2020

news image

Triblio, an ABM company, has launched “Ask an ABM Expert,” a series of short, educational videos that aim to answer key questions about ABM and modern B2B marketing. Premiering today, the first season is hosted by the company’s Chief Customer Officer Andrew Mahr....

Read More

ACCENTURE ACQUIRES CREATIVEDRIVE TO HELP CLIENTS REINVENT CONTENT CREATION ON DIGITAL AND COMMERCE CHANNELS

Accenture | August 17, 2020

news image

Accenture (NYSE: ACN) has acquired CreativeDrive, a global, tech-driven content production company that simplifies, automates and scales the creative asset production process. Terms of the transaction were not disclosed. The acquisition of CreativeDrive which helps brands meet the ever-increasing pace of digital and commerce channel activation will complement Accenture’s existing content, digital marketing, media and commerce service offerings. CreativeDrive’s client roster includes ...

Read More

ABM ACCOUNTS

ACCOUNT BASED MARKET INTELLIGENCE (ABMI) - THE REVENUE POTENTIAL REMEDY

AviraInsights Technologies | May 04, 2021

news image

The Evergreen Marine shipping container’s blockage will unquestionably be one of the remarkable occasions of 2021. As indicated by the shipowner, 'high breezes in a dust storm were the significant motivation to perplex the boat track'. The Covid19 Pandemic was the dust storm that perplexed organizations track in 2020. Each hub in the business ecosystem - producing offices and dissemination focuses the same - were unfavorably hit. Other than the revenue-sway, occurrences like these ...

Read More
news image

ACCOUNT-BASED DATA

ROLLWORKS' NEW INTEGRATED CAPABILITIES PROVIDE DEEPER INSIGHTS INTO THE ACCOUNT BUYING JOURNEY FOR THE HIGHEST RETURN ON ABM INVESTMENT

RollWorks | October 08, 2021

RollWorks, a division of NextRoll, today announced the availability of Journey Events, and new enhancements to Journey Stages; integrated capabilities in the RollWorks Account-Based Platform that provide B2B marketing and sales teams insights into how their combined go-to-market activities impact account progression and which activities are most efficient at driving accounts to the next stage in the buying journey. ABM has quickly become table stakes in B2B marketing, yet marketer...

Read More
news image

TRIBLIO DEBUTS NEW VIDEO SERIES ON ACCOUNT-BASED MARKETING

Triblio | January 28, 2020

Triblio, an ABM company, has launched “Ask an ABM Expert,” a series of short, educational videos that aim to answer key questions about ABM and modern B2B marketing. Premiering today, the first season is hosted by the company’s Chief Customer Officer Andrew Mahr....

Read More
news image

ACCENTURE ACQUIRES CREATIVEDRIVE TO HELP CLIENTS REINVENT CONTENT CREATION ON DIGITAL AND COMMERCE CHANNELS

Accenture | August 17, 2020

Accenture (NYSE: ACN) has acquired CreativeDrive, a global, tech-driven content production company that simplifies, automates and scales the creative asset production process. Terms of the transaction were not disclosed. The acquisition of CreativeDrive which helps brands meet the ever-increasing pace of digital and commerce channel activation will complement Accenture’s existing content, digital marketing, media and commerce service offerings. CreativeDrive’s client roster includes ...

Read More
news image

ABM ACCOUNTS

ACCOUNT BASED MARKET INTELLIGENCE (ABMI) - THE REVENUE POTENTIAL REMEDY

AviraInsights Technologies | May 04, 2021

The Evergreen Marine shipping container’s blockage will unquestionably be one of the remarkable occasions of 2021. As indicated by the shipowner, 'high breezes in a dust storm were the significant motivation to perplex the boat track'. The Covid19 Pandemic was the dust storm that perplexed organizations track in 2020. Each hub in the business ecosystem - producing offices and dissemination focuses the same - were unfavorably hit. Other than the revenue-sway, occurrences like these ...

Read More