PETROL Advertising

Buyer Intent Data

Intelligent Demand, Rev | March 09, 2023

On March 8, 2023, Intelligent Demand (ID), an integrated growth agency, announced a strategic partnership with Rev, an AI-powered sales development platform that assists B2B companies in identifying their following potential clients. Through this collaboration, Intelligent Demand and Rev offer growth teams a more effective way to identify and target the correct accounts using the appropriate strategy and demand motion. With Rev's sales development platform, B2B marketers can...

Account Based Data

Business Wire | May 30, 2023

As the global leader in the social media management space, Hootsuite understands the wild nature of social and the flurry of messages and conversations that social marketers are constantly struggling to manage. To strengthen its dedication to addressing the ‘always-on’ customer service challenges faced by social marketers, Hootsuite unveiled its latest and enhanced tool, Inbox. According to Hootsuite’s 2023 Social Trends Report, 49% of organizations make social...

Account Based Data, Buyer Intent Data

Business Wire | June 27, 2023

6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, today announced it has secured new debt financing totaling $100 million comprising a senior secured revolving credit facility from Silicon Valley Bank (SVB), a division of First Citizens Bank. Today’s news comes on the heels of the company’s FY2023 impressive results including overall revenue growth of 70% over its 2022 fiscal year, and new customer...

Core ABM

Demandbase | April 15, 2021

Demandbase, the pioneer and industry leader in account-based experience (ABX), has been named the global market leader on Research In Action's Vendor Selection MatrixTM for Account-Based Marketing. Demandbase was ranked first on the matrix, among the Top 15 Global Vendors, based largely on the technology research firm's unique survey-based approach for comparative vendor assessment. "We are proud to provide meaningful and useful information for B2B marketers each year...