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ABM ACCOUNTS

Invado Solutions | August 19, 2021

Invado Solutions, a boutique Pardot consulting firm and Salesforce marketing partner, has launched a full-service demand generation solution for its customers. The solution includes full demand gen strategy development, campaign creation, technical implementation and operational support. Carlos Hidalgo, a B2B demand generation strategy veteran, author and TedX speaker, has joined Invado Solutions as Head of Demand Generation Strategy. Carlos brings 25 years of B2B marketing experience to Invado ...

Terminus | February 19, 2020

Terminus, the #1 customer-rated account-based marketing (ABM) platform, announced more than 50 percent quarter-over-quarter revenue growth in the second half of 2019, positioning it to become the dominant force in B2B sales and marketing software. By the end of 2019, Terminus grew to more than 210 employees through the acquisition of Sigstr, adding an Indianapolis office to its existing Atlanta and San Francisco locations....

ACCOUNT-BASED ANALYTICS

ABM Leadership Alliance, ITSMA | January 15, 2021

ABM Leadership Alliance, the association of organizations driving the marketing business with ABM bits of knowledge and assets, today declares key discoveries from its 2020 ABM research study. Led in association with ITSMA, "Rethinking ABM for the Next Opportunity" is the fourth yearly ABM benchmark concentrate from the two associations. The current year's report depends on review data from in excess of 400 advertisers at B2B technology and business administrations organizations, f...

BUYER INTENT DATA

TechTarget, Xtelligent Media | August 09, 2021

Tech Target Inc., one of the largest purchase intent-oriented marketing sales services and Global tech media revealed today the purchasing of Xtelligent Healthcare Media LLC, a prime media and data firm, which integrates healthcare with technology. This company works on the portfolio of ten websites with vendor content assets editorial coverage associated with healthcare analytics, tele-health, revenue cycle management, healthcare IT security and healthcare infrastructure. Other areas which they...