Pinckney Marketing

CORE ABM

Conversica, 6sense | May 04, 2022

On May 3, Conversica, Inc., the leading provider of conversational AI solutions for enterprise revenue teams, announced a new conversational account-based marketing integration with 6sense. 6sense is a platform for B2B organizations generating predictable revenue. This integration will build on the growing success of the conversational ABM product launched in November 2021 and help Conversica AI Assistants to utilize high-quality account and intent data from 6sense to identify whom to target and...

ACCOUNT BASED DATA

ISG | September 07, 2022

Digital marketing has grown from a niche category to the prevailing form of marketing in Brazil, benefiting enterprises in several ways, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm. The 2022 ISG Provider Lens™ MarTech Service Providers report for Brazil finds the country’s enterprises have discovered digital marketing technologies provide valuable data, high...

ACCOUNT BASED DATA

SugarCRM | January 17, 2023

SugarCRM, the award-winning AI-driven CRM platform provider that develops the on-premises and cloud-based CRM web application Sugar, announced that it had received an "exemplary vendor" award in Ventana Research's 2023 CXM Value Index, a prominent independent advisory organization. Ventana evaluates CXMsoftware to reflect itsrelated contribution to the value realized by a company in its Value Index. The evaluation factors considered are usability, manag...

CORE ABM

RollWorks | June 17, 2022

RollWorks, an account-based marketing platform, announced significant upgrades to its Site Visitor API features to advance the incorporation of account-level insight into web content personalization. It now supports LiveRamp’s identifier, RampID, across channels. It continues to ramp up its product infrastructure to prepare itself for a future without third-party cookies. "Our drumbeat of product innovation demonstrates our continued investment in technolo...