Pinckney Marketing

pinckneymarketing.com

We’re a strategic marketing agency that builds full-funnel campaigns designed to generate traffic, convert leads and drive revenue from marketing to sales. Our efforts revolve around a core focus of increasing your bottom-line while minimizing cost per lead, using a mixture of the latest technologies, marketing automation tools, lead nurturing methods, and traffic generation techniques.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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ACCOUNT BASED DATA

ROLLWORKS LAUNCHES CONVERSATIONAL CHAT INTEGRATION WITH DRIFT

RollWorks, Drift | April 27, 2022

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Account-based marketing platform RollWorks, a division of NextRoll, today announced it has partnered with Drift, the Conversation Cloud Company, to help B2B marketers improve engagement, sales velocity, and customer support. The integration leverages the RollWorks Site Visitor API to identify known and unknown site visitors and deliver personalized chat experiences in real time. "Drift's conversational messaging software helps marketing and sales teams easil...

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ACCOUNT BASED DATA

MODUS REVEALS ENHANCED CONTENT ENABLEMENT & BUYER ENGAGEMENT FEATURES

Modus | July 11, 2022

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Modus, a content distribution and sales enablement platform, released new content enablement and buyer engagement capabilities to help sellers better prepare for and engage with customers and prospects. Modus leveraged user insights to enhance the platform with key features that include: Artificial intelligence that allows users to mark their favorite and most-used content with smart ribbons; A presentation builder Read More

ABM ACCOUNTS

MARCOM AWARD-WINNING CAMPAIGN HELPS INFLU2 CLOSE DEALS WITH SUMO LOGIC AND METOVA

Influ2, MarCom Awards | December 02, 2021

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Influ2, the first Person-Based Advertising (PBA) platform, today announced that the MarCom Awards has named the company a Gold winner for its ‘New Reality’ Account-Based Marketing (ABM) campaign, which achieved 581% ROI. The ‘New Reality’ campaign applied a Buying Group Marketing (BGM) approach that provided a deeply personalized sales and marketing experience, tailored to where key decision-makers are in their purchase journey. The campaign, run using Infl...

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WHY DESPITE THE HYPE AI COULD BE FAILING YOUR CUSTOMER EXPERIENCE STRATEGY

Marketing Tech News | January 13, 2020

news image

Though 80% of senior decision makers in the UK rate their customer service as ‘excellent’, their customers aren’t feeling quite the same. Our report ‘The Good, The Bot and The Customer Experience’ found there is a significant disconnect between what customers expect and what brands think they are delivering. In fact, a whopping 91% of UK consumers say they have been left feeling frustrated by the customer service they receive, with top grievances including being lef...

Read More
news image

ACCOUNT BASED DATA

ROLLWORKS LAUNCHES CONVERSATIONAL CHAT INTEGRATION WITH DRIFT

RollWorks, Drift | April 27, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced it has partnered with Drift, the Conversation Cloud Company, to help B2B marketers improve engagement, sales velocity, and customer support. The integration leverages the RollWorks Site Visitor API to identify known and unknown site visitors and deliver personalized chat experiences in real time. "Drift's conversational messaging software helps marketing and sales teams easil...

Read More
news image

ACCOUNT BASED DATA

MODUS REVEALS ENHANCED CONTENT ENABLEMENT & BUYER ENGAGEMENT FEATURES

Modus | July 11, 2022

Modus, a content distribution and sales enablement platform, released new content enablement and buyer engagement capabilities to help sellers better prepare for and engage with customers and prospects. Modus leveraged user insights to enhance the platform with key features that include: Artificial intelligence that allows users to mark their favorite and most-used content with smart ribbons; A presentation builder Read More

news image

ABM ACCOUNTS

MARCOM AWARD-WINNING CAMPAIGN HELPS INFLU2 CLOSE DEALS WITH SUMO LOGIC AND METOVA

Influ2, MarCom Awards | December 02, 2021

Influ2, the first Person-Based Advertising (PBA) platform, today announced that the MarCom Awards has named the company a Gold winner for its ‘New Reality’ Account-Based Marketing (ABM) campaign, which achieved 581% ROI. The ‘New Reality’ campaign applied a Buying Group Marketing (BGM) approach that provided a deeply personalized sales and marketing experience, tailored to where key decision-makers are in their purchase journey. The campaign, run using Infl...

Read More
news image

WHY DESPITE THE HYPE AI COULD BE FAILING YOUR CUSTOMER EXPERIENCE STRATEGY

Marketing Tech News | January 13, 2020

Though 80% of senior decision makers in the UK rate their customer service as ‘excellent’, their customers aren’t feeling quite the same. Our report ‘The Good, The Bot and The Customer Experience’ found there is a significant disconnect between what customers expect and what brands think they are delivering. In fact, a whopping 91% of UK consumers say they have been left feeling frustrated by the customer service they receive, with top grievances including being lef...

Read More