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Optimizely | December 27, 2021
Today, Optimizely, leading digital experience platform (DXP) provider, announced it is launching an integrated version of its B2B Commerce Cloud and Content Cloud products. The integration allows these two industry-leading products to be easily implemented together, enabling brands to reach audiences with more sophisticated content strategies and work more effectively across large teams of marketers.
The integration makes use of the B2B Commerce Cloud as a headless commerce API to...
ON24 | April 18, 2022
On April 14, ON24 announced the launch of ON24 Forums, a new live engagement experience for the marketing and sales to drive interactive moderated discussions that encourage audience participation. Organizations can bring together high-valued attendees for face-to-face, two-way video group conversations and networking. Customers can create and scale fully branded and personalized digital experiences that collect high-quality first-person insights.
“We continue ...
BUYER INTENT DATA
LeadSift, IDG Communications | December 24, 2021
IDG Communications, Inc.—the global leader in technology media, data, and marketing services—announces the acquisition of LeadSift, a Canadian-based B2B sales and marketing intelligence platform. The acquisition provides another level of actionable intent data for technology marketers looking to identify the right leads for scaling their revenue.
LeadSift uses proprietary artificial intelligence and data mining technologies to extract actionable insights for B2B market...
6sense | April 21, 2022
On April 20, 6sense announced its platform ‘6sense Revenue AI’ and previewed other innovative products that strengthens its leadership position in the market. The platform eliminates the guesswork that revenue teams rely on by using the power of AI across buyer journeys. It will allow users to offer a better customer experience and to produce a high-quality pipeline that will ultimately likely convert to revenue.
"Every business wants to generate rev...
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