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CMSWire | November 02, 2023
HubSpot, Inc. (NYSE: HUBS), the customer platform for scaling businesses, announced today that it has entered into a definitive agreement to acquire Clearbit, a top B2B data provider, to help HubSpot customers grow with industry-leading customer intelligence. Real-time, unified data is at the core of the HubSpot c...
Buyer Intent Data
Folloze | March 02, 2023
Folloze, the pioneer of the no-code B2B Buyer Experience Platform (BX 3.0), has recently unveiled Folloze AI, a content recommendation and buyer insight engine. Folloze AI has been developed to provide buyers with the most appropriate and captivating real-time content while simultaneously generating first-party intent data. Folloze's latest release, powered by ChatGPT, offers marketers a powerful AI solution that drives revenue and accelerates pipeline growth by creating imp...
Targeted Account Strategy
PR Newswire | April 25, 2023
Account-based marketing platform RollWorks, a division of NextRoll, today announced new research from B2B sellers and marketers that reveals what's really needed when it comes to B2B revenue generation, including the importance of the lead as part of a broader fit-focused, multi-signal approach. "We'll believe the lead is dead when sales does," said Jodi Cerretani, VP of marketing at RollWorks. "Despite marketing slogans from those seeking to bury the lead...
Account Based Execution
Folloze | June 13, 2022
Folloze, the easiest and most powerful buyer experience platform for B2B marketers, today released Folloze Buyer Experience Platform 3.0, including a new experience engine and several other key features. The latest version unlocks powerful design tools and data insights to easily create content-rich, relevant experiences for an engaging and connected buyer journey. Now all B2B marketers can build rich experiences, in a simple, no-code environment, to engage buyers throughout their journey....
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