ROI Research On Investment

Buyer Intent Data

6sense, Slintel | October 11, 2021

6sense, an account engagement platform, acquired technographic data provider Slintel to build a complete go-to-market (GTM) platform that helps users drive predictable revenue through meaningful data insights. The acquisition will leverage Slintel’s technographic and sales signals to add a secondary layer to 6sense’s AI and machine learning capabilities. This will provide 6sense users with new intent data insights to segment accounts more accurately, prioritize account...

Buyer Intent Data

TechTarget, SIIA CODiE™ Awards | June 14, 2022

On June 13, TechTarget, a global leader in B2B technology purchase intent data and services, announced that its customer success team was honored as the Client Success Team of the Year at the 2022 SIIA CODiE Awards. These awards are hosted by the Software and Information Industry Association (SIIA) and recognize the companies with the most innovative teams, services, and technological solutions across the country and the world. The CODiE Awards have acknowledged company and product excellence fo...

Account Based Execution

Jabmo | April 29, 2022

Jabmo, a provider of account-based marketing (ABM) solutions to the manufacturing, life sciences, and healthcare industries, has introduced advanced intent scoring to its Omnichannel ABM platform. The updated scoring system assigns each key account a numerical buying intent score from 0 to 100 based on first-party engagement data from all website activity and marketing interactions. This evaluation can be customized with specific criteria, surfacing insights that help B2B marketin...

ABM Accounts

Infobip | December 19, 2022

Global cloud communications platform Infobip has appointed Ben Lewis as Vice President of Marketing and Growth. Ben will lead Infobip’s global marketing and growth function and is responsible for increasing the firm’s market share and brand awareness to meet its ambitious growth targets. Taking a customer-centric approach, he will ensure Infobip is positioned as the full-stack omnichannel communications platform for every platform. His immediate priorities include laun...