Room 214

Targeted Account Strategy

ON24 | January 30, 2023

Gartner expects that by 2025, 80 percent of B2B sales engagements will occur via digital platforms. This is why more than 2,000 B2B firms choose ON24, a leading digital engagement platform that enables sales and marketing teams to gather data-driven insights, develop engaging experiences, and drive pipeline and revenue growth. Recently, ON24 recognized 2022's digital engagement leaders, highlighting customers with the year's most successful webinars, virtual events, and content exp...

Folloze | August 20, 2020

Folloze today announced the launch of ABM Now, an all-in-one Account-Based Marketing (ABM) solution that includes the Folloze Personalized marketing platform powered by Demandbase firmographic data. ABM Now enables marketers to quickly plan and execute highly personalized revenue-generating campaigns against their target accounts. Today, the success of any ABM program requires both a customer-centric focus and the precise execution of personalized content-based campaigns. At the same time, the t...

Core ABM

Facebook | October 05, 2021

On Monday, billions of people worldwide experienced the largest outage with Facebook and its family of applications (WhatsApp, Messenger, Instagram, Oculus VR). Ultimately, the world’s most vital communication platforms went off the map for around six hours and it (again) unveiled how much the world depends on a single company. The outage started before noon (EST). According to Facebook, severe configuration and networking issues caused this outage and didn’t affec...

Account Based Data

Business Wire | April 10, 2023

ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, today announced that Chief Compliance Officer Simon McDougall has been appointed to the board of the International Association of Privacy Professionals (IAPP). The IAPP is the world’s largest global information privacy community. Founded in 2000, the nonprofit organization helps define, promote, and improve the privacy profession globally. McDougall previously served on the IA...