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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
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Renegade, Conversica | October 22, 2021
Conversica, Inc., a leader in Conversational AI solutions for enterprise revenue teams that help organizations attract, acquire and grow customers at scale, today revealed findings of an emerging executional gap between marketers and salespeople, as shown in the new 2021 State of Account-Based Marketing (ABM) Report in partnership with Renegade Marketing. The study found that, while 87% of marketers and salespeople agree and believe in ABM’s efficacy for converting target accounts into pip...
CMO Council | October 13, 2023
The Chief Marketing Officer (CMO) Council announced entering into a partnership with WM America, a leading B2B marketing company, on a new Q4 thought leadership program. The thought leadership initiative is an urgent response to enhance marketing compliance through lead revenue science, addressing inefficiencies in demand generation and customer engagement amid the evolving digital buyer journey. <...
The Research Insights | June 07, 2021
Global Account-Based Marketing (ABM) Market Industry is primarily based on how the companies participate in the market. This factor is useful and valuable to all businesses operating. This report published states that the Global Account-Based Marketing (ABM) Market is anticipated to develop suggestively during the forecast period to 2026. ABM Market reports intellect represents the detailed analysis of the parent market based on leading players playing in the present, past and fut...
Account Based Execution
Jabmo | April 29, 2022
Jabmo, a provider of account-based marketing (ABM) solutions to the manufacturing, life sciences, and healthcare industries, has introduced advanced intent scoring to its Omnichannel ABM platform. The updated scoring system assigns each key account a numerical buying intent score from 0 to 100 based on first-party engagement data from all website activity and marketing interactions. This evaluation can be customized with specific criteria, surfacing insights that help B2B marketin...
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