SBC Advertising

ABM Accounts

Bombora, HubSpot | May 06, 2022

Bombora will feature in the new ABM app collection on the HubSpot App Marketplace. Bombora updated its app in 2021 to help HubSpot users automatically discover net-new in-market businesses to uncover valuable accounts. Bombora’s Company Surge® helps B2B marketing and sales teams to know which businesses are in-market, researching their products and services, and to what extent. These weekly-updated insights are directly integrated into HubSpot so that marketing and sales...

Account Based Data

Demandbase | November 17, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announced native, bidirectional integrations with Microsoft Dynamics 365 and HubSpot CRM. This integration enables customers to use their CRM of choice to hit their revenue goals with zero waste, by identifying, engaging, and focusing their resources on accounts and prospects who are most likely to buy. Dynamics 365 and HubSpot customers will now be able to push their CRM data into Demandbase One to inform and automa...

Account Based Data

Contently | October 31, 2022

Contently is honored to announce it has receive G2's designation as the Leader in Enterprise Content Creation Software for the 8th consecutive time. Every quarter, G2 releases its Best Software Products awards in various categories. The Fall 2022 results are in, and Contently is proud to announce that we were named Leader in several key categories, including content analytics, freelancer platforms, and more. "At Contently, we are always looking for ways to ...

Core ABM, Account Based Execution

Influ2 | December 14, 2022

Influ2, the first person-based advertising (PBA) platform today released “Beyond Alignment: A New Approach to Sales and Marketing for B2B,” a webinar addressing how organizations need to prepare for an economic downturn. The webinar, led by Dmitri Lisitski, CEO and co-founder of Influ2, and featuring Malachi Threadgill, principal analyst of account-based marketing (ABM) at Forrester, a leading global research and advisory firm, also discusses how businesses can structure their approa...