Search Influence

Core ABM, Account Based Advertising

PR Newswire | September 01, 2023

Hero Digital, a leading customer experience transformation company, announces that it has been selected as the winner of the "Customer Experience Innovator of the Year" award in the 6th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. Using Customer Data Platforms (...

Account Based Data

IDG Communications, Selling Simplified | February 11, 2022

IDG Communications, Inc. (IDG) today announced that it has acquired Selling Simplified, a versatile Marketing-as-a-Service (MaaS) platform that provides lead generation products, data services and analytics. In the last few years, IDG has evolved its network of editorial brands to include an integrated marketing and lead generation technology platform. The acquisition of Selling Simplified allows IDG to add contact and account level AI powered lead generation capabilities to its e...

ABM Accounts

RollWorks | June 29, 2022

RollWorks, a leading account-based marketing platform and a division of NextRoll reaffirmed its commitment to adding more utility for HubSpot users. Sales Insights for HubSpot is a new ABM tool that utilizes data science to increase account engagement signals that help B2B marketers and sales teams prioritize and drive opportunities. "There's a difference between 'pipeline' and 'pipedream.' I prefer the former," said Shawn Cook, VP of Sa...

ABM Accounts

Jabmo | April 30, 2021

Jabmo, the leading provider of Account-Based Marketing to the manufacturing and Life Sciences, has released a new white paper for CMOs aiming to interact with key account buyers and accelerate sales growth through digital marketing. The white paper, titled "The CMO's Guide To Account-Based Marketing in Manufacturing & Life Sciences," explains how an account-centric approach to digital marketing will better solve the emerging reality of B2B buying and selling. Man...