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ABM ACCOUNTS

Selling Signals, TechnologyAdvice | August 23, 2022

Selling Signals, an online publication for sales professionals, today announces its acquisition by TechnologyAdvice, a B2B media platform with the mission of creating opportunities for B2B technology buyers and vendors. This acquisition comes as part of TechnologyAdvice's purchase of Marc Waring Ventures – the lead investor in Selling Signals – which was finalized on July 6, 2022. "We're excited to join TechnologyAdvice because of the opportu...

ACCOUNT BASED DATA

Demandbase | November 17, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announced native, bidirectional integrations with Microsoft Dynamics 365 and HubSpot CRM. This integration enables customers to use their CRM of choice to hit their revenue goals with zero waste, by identifying, engaging, and focusing their resources on accounts and prospects who are most likely to buy. Dynamics 365 and HubSpot customers will now be able to push their CRM data into Demandbase One to inform and automa...

ACCOUNT BASED DATA

AskNicely | June 28, 2022

On June 27, AskNicely, a leading customer experience software provider for service businesses, announced the launch of a free CX benchmark program. An AskNicely CX expert delivered a personalized analysis to service business leaders based on AskNicely 2022 State of Frontline Study, revealing their intention to improve CX and ultimately drive improved revenue growth, customer retention, and employee engagement. “We know that service businesses need to move fast ...

BUYER INTENT DATA

Bombora | May 19, 2021

This week's intent data serves as a timely reminder: content reigns high! As calculated by Bombora Company Surge, “demand generation” and “content marketing” remain high areas of focus for brands, maintaining their upward trend since January (R). B2B International's recent report backs this up, showing that demand generation is the top marketing priority for B2B companies. Intent data for retargeting – in this case, "social retargeting&qu...