Shipley Associates

Account Based Data

Ada, LiteBit | December 29, 2021

The Netherlands-based cryptocurrency broker LiteBit continues its partnership with Ada, a Toronto-based customer service chatbot vendor. LiteBit had engaged Ada in 2017 after its integration with Zendesk didn’t seem enough to handle its customer experience. Ruth Zive, Senior Vice President of Marketing at Ada, said, “Ada is actually underpinned by machine learning models and natural language processing. We're able to recognize intent and really deliver AI-powered e...

Buyer Intent Data

Humach | April 19, 2023

Humach, the customer experience provider that blends human and machine-driven contact center capabilities, appointed two industry veterans to key leadership roles to assist with the company’s goal to provide seamless customer experiences for companies seeking efficiency in their AI and digital transformation. Mark Honeycutt is joining Humach, bringing more than two decades of global customer experience at Microsoft and Amazon. As the newly appointed President of Digital an...

Jabmo | June 09, 2020

Jabmo has been named a leader by Forrester Research, Inc., in “The Forrester New Wave: ABM Platforms Q2 2020” published June 9th, 2020. Forrester found that in just a few years, the use of account-based marketing (ABM) has evolved from a trend-setting idea to a mainstream strategy. “As we enter the digital age of buying groups, manufacturers are turning to a new generation of marketing platforms,” said Nick Heys, Founder & CEO Jabmo. “We ar...

Buyer Intent Data

EIN News | May 04, 2023

According to Bombora Company Surge, during the last 90 days there have been over 17,000 spikes in research about content across business services companies. Content falls in the middle of the pack above demand generation in marketing interests, showing where B2B marketers’ priorities lie. According to the Content Marketing Institute, 71 percent of B2B marketers say that content has become even more important in the last year. (https://contentmarketinginstitute.com/articles...