Shootsta

TARGETED ACCOUNT STRATEGY

PathFactory | March 03, 2021

Microsite Builder was announced by PathFactory today. Microsite Builder is a highly requested feature that helps all the B2B marketers to develop effective, engaging, and flexible content destinations for ABM strategies. PathFactory’s Microsite Builder allows B2B marketers to show multiple kinds of Content Tracks inside a multi-page microsite or a custom-designed landing page with navigation. It makes content the king but provides marketers more elasticity than ever to be or...

ACCOUNT BASED ADVERTISING

Outreach | May 09, 2022

Outreach, the sales execution platform that helps revenue organizations to deliver predictable growth, announced the launch of ‘Outreach Guide’ at its Outreach Explore ’22 event. Outreach Guide is a new revenue intelligence solution that will help sellers enhance their deal management. It has a built-in, real-time conversation intelligence, deal health at a glance, best practice action plans, reps, and managers that can help improve execution across all the stages of the sales ...

ACCOUNT BASED DATA

Demandbase | June 04, 2021

Demandbase, the B2B go-to-market leader, today announced the release of The Clear & Complete Guide to Account-Based Experience. Written by Jon Miller, chief marketing and product officer at Demandbase, the book goes in-depth into everything industry leaders need to know about ABX. Miller has filled its pages with clear direction and wisdom from his decades of expertise in the B2B space, first as co-founder of Marketo and then as co-founder of Engagio, which was acquired by Demandbase in 2020...

ACCOUNT BASED DATA

Workato, Gong | August 25, 2022

Gong, the Reality Platform™ leveraging artificial intelligence to transform go-to-market teams, today announced an integration with Workato, the leading enterprise automation platform, that securely makes customer interaction data across all applications in an organization more accessible and actionable for go-to-market teams. The Gong and Workato integration makes it easy to build secure, custom workflows between the Gong Reality Platform and more than 1,000 enterprise appl...