Siege Media

CORE ABM

LinkedIn | July 28, 2021

According to a research conducted by LinkedIn's The B2B Institute, marketers should be just as concerned with creating their brands as they are with pursuing leads. Lead generation and account-based marketing are well-known tactics used by B2B marketers. According to a report issued by LinkedIn's The B2B Institute and the Ehrenberg-Bass Institute at the University of South Australia, they should spend more time creating brand recognition. The study,...

Marketo | January 24, 2020

Engagement Factory, a leading global customer engagement agency, has agreed to a collaboration with Adobe-owned Marketo. The move is part of Engagement Factory's strategy to expand its ecosystem of tech-driven customer journey tools and solutions....

ABM ACCOUNTS

MRP | March 22, 2022

On March 21, MRP, the only enterprise-class predictive ABM sales and marketing platform, announced that Forrester Research named it a leader in its recent report ‘The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022’. “Enterprise marketers, unlike their mid-market counterparts, face the unique challenge of engaging and influencing buyers across multiple geographies, teams, and lines of business,” said Mark Ogne, CMO of MRP...

CORE ABM

Madison Logic | April 01, 2021

Madison Logic, the leading global digital ABM platform, announces the introduction of ML Platform v3 with updated Journey Acceleration Measurement features, delivering full-funnel performance visibility and pipeline effect monitoring. Journey Acceleration® Measurement is a feature of the ML Platform that uses a simple integration with Salesforce to provide customers with advanced measurement across various ABM platforms and accelerated stages of the buyer's journey within their targeted ...