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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
BUYER INTENT DATA
Lift AI, Drift | September 06, 2021
Lift AI, an anonymous buyer intent data solution, is teaming up with revenue acceleration platform Drift to help businesses boost website conversions that lead to increased sales and revenue. The partnership between the two organizations was announced Aug. 26.
Lift AI is a machine-learning model that identifies the buying intent of anonymous website visitors in real-time. Created by sales agency MarketLinc, Lift AI, will develop playbooks, chat engagement strategies and custom ser...
RollWorks | June 17, 2022
RollWorks, an account-based marketing platform, announced significant upgrades to its Site Visitor API features to advance the incorporation of account-level insight into web content personalization. It now supports LiveRamp’s identifier, RampID, across channels. It continues to ramp up its product infrastructure to prepare itself for a future without third-party cookies.
"Our drumbeat of product innovation demonstrates our continued investment in technolo...
Intentsify | May 23, 2022
Intentsify, the Intelligence Activation Platform and Demand Activation Programs provider, today announced the launch of its brand-new website, designed to streamline and enrich the site visitor experience.
“We’re thrilled to announce the launch of the completely redesigned Intentsify website. The new site aims to serve every web visitor, whether they’re in the market for buyer and account intent data, advanced intelligence activation tools, demand g...
Hotwire, McDonald Butler Associates | April 29, 2021
Technology agency Hotwire has acquired McDonald Butler Associates (MBA), a UK-based B2B deals and marketing office likewise spend significant time in the technology business, for £3.5 million.
MBA founders Maeve McDonald and Mike Butler will take on UK jobs as overseeing experts, account-based marketing, and overseeing specialists, individually, answering to the UK overseeing chief Tara O'Donnell (imagined, left).
The joined firm, including MBA's 30-in...
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