Siege Media

Account Based Data

Nuivio Ventures | December 06, 2022

Nuivio Ventures, a US headquartered venture builder, has onboarded former Mindtree and Capgemini executive, Manish Grover, as a business partner and advisor. Manish brings to Nuivio two decades of Go-To-Market (GTM) expertise and has played key leadership roles at Mindtree and Capgemini. Manish will enable Nuivio's aggressive portfolio expansion plans and advise portfolio companies with GTM planning. This includes current portfolio company Ignitho, which has a focus on AI led digital enginee...

ABM Accounts

ON24 | March 15, 2023

On March 14, 2023, ON24, a leading digital engagement platform, released a report on ‘The State of Digital Maturity in Europe: The Tools, Techniques and Strategies Marketers Need to Drive Results.’ The company gathered responses from over 800 marketing leaders in 12 countries, finding that successful enterprises had a digitally mature marketing team. The report also highlighted that marketers in high-revenue companies scored the highest levels of digital maturity. Among the sur...

Account Based Data

Demandbase | June 04, 2021

Demandbase, the B2B go-to-market leader, today announced the release of The Clear & Complete Guide to Account-Based Experience. Written by Jon Miller, chief marketing and product officer at Demandbase, the book goes in-depth into everything industry leaders need to know about ABX. Miller has filled its pages with clear direction and wisdom from his decades of expertise in the B2B space, first as co-founder of Marketo and then as co-founder of Engagio, which was acquired by Demandbase in 2020...

Core ABM

Contentgine | January 12, 2022

Contentgine®, The world leader in Content-Based Marketing®, announced today that it has reached a curation milestone of over 400 business category solution sets derived from its collection of over 500,000 content assets in its vast content library. Each solution set contains B2B vendor case studies for nearly every industry category. Those sets are constantly offered up by Contentgine's trademarked Perpetual Engine methodology to the company's database of over 133 mil...