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SALESFORCE ACQUIRES EVERGAGE

Evergage | February 03, 2020

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Evergage, a personalization and customer data platform (CDP), has announced it has been acquired by Salesforce. Terms of the acquisition were not disclosed. In a blog post announcement, the company stated that the acquisition will help companies deliver relevant, data-driven experiences across channels, including web, email, mobile, adtech, social, call-center and more. Evergage’s cross-channel personalization and machine learning capabilities complement the Salesforce Marketing Cloud, pos...

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ADOBE INTEGRATES ADOBE EXPERIENCE MANAGER ASSETS WITH MARKETO ENGAGE

Adobe | March 17, 2020

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Adobe spent $4.75 billion acquiring Marketo in 2018 and recently made what officials call one of its most significant integrations post-acquisition. The company announced an Adobe Experience Manager Asset (AEM Assets) Selector, which allows Marketo Engage users to access assets from Adobe’s digital asset management (DAM) offering. This integration announced in its Release Notes for January 2020 is available for Marketo customers who are also customers of AEM Assets (the Adobe DAM) and have...

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CORE ABM

GETIT AND FOLLOZE ENTER PARTNERSHIP TO ENHANCE B2B JOURNEYS

Folloze, GetIT | April 11, 2022

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On April 7, GetIt and Folloze announced an agency partnership. It will bring together the Folloze B2B Buyer Experience Platform with GetIT’s account-based marketing solutions for technology, telecom marketing and IT. It aims to solve a common challenge for marketers, which is bringing ABM and other marketing solutions to marketing swiftly. This process usually takes months. Folloze and GetIt will together eliminate the time taken for the coding activities and integration and offer clients ...

Read More

TERMINUS TAPS INVADO TO BE FIRST-EVER SALESFORCE PARDOT CONSULTING PARTNER

Terminus | August 21, 2020

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Leading Pardot consulting company Invado Solutions announced today that it has formalized a partnership with Terminus to provide even more robust and targeted Pardot based ABM solutions for its B2B clients. Terminus, the No. 1 ranked Account-Based Marketing Platform, and Salesforce Pardot, B2B marketing automation from the world’s No. 1 CRM, recently introduced a powerful integration that allows marketers to fully integrate technology stacks that make full-funnel experiences easier ...

Read More
news image

SALESFORCE ACQUIRES EVERGAGE

Evergage | February 03, 2020

Evergage, a personalization and customer data platform (CDP), has announced it has been acquired by Salesforce. Terms of the acquisition were not disclosed. In a blog post announcement, the company stated that the acquisition will help companies deliver relevant, data-driven experiences across channels, including web, email, mobile, adtech, social, call-center and more. Evergage’s cross-channel personalization and machine learning capabilities complement the Salesforce Marketing Cloud, pos...

Read More
news image

ADOBE INTEGRATES ADOBE EXPERIENCE MANAGER ASSETS WITH MARKETO ENGAGE

Adobe | March 17, 2020

Adobe spent $4.75 billion acquiring Marketo in 2018 and recently made what officials call one of its most significant integrations post-acquisition. The company announced an Adobe Experience Manager Asset (AEM Assets) Selector, which allows Marketo Engage users to access assets from Adobe’s digital asset management (DAM) offering. This integration announced in its Release Notes for January 2020 is available for Marketo customers who are also customers of AEM Assets (the Adobe DAM) and have...

Read More
news image

CORE ABM

GETIT AND FOLLOZE ENTER PARTNERSHIP TO ENHANCE B2B JOURNEYS

Folloze, GetIT | April 11, 2022

On April 7, GetIt and Folloze announced an agency partnership. It will bring together the Folloze B2B Buyer Experience Platform with GetIT’s account-based marketing solutions for technology, telecom marketing and IT. It aims to solve a common challenge for marketers, which is bringing ABM and other marketing solutions to marketing swiftly. This process usually takes months. Folloze and GetIt will together eliminate the time taken for the coding activities and integration and offer clients ...

Read More
news image

TERMINUS TAPS INVADO TO BE FIRST-EVER SALESFORCE PARDOT CONSULTING PARTNER

Terminus | August 21, 2020

Leading Pardot consulting company Invado Solutions announced today that it has formalized a partnership with Terminus to provide even more robust and targeted Pardot based ABM solutions for its B2B clients. Terminus, the No. 1 ranked Account-Based Marketing Platform, and Salesforce Pardot, B2B marketing automation from the world’s No. 1 CRM, recently introduced a powerful integration that allows marketers to fully integrate technology stacks that make full-funnel experiences easier ...

Read More

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us