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Demand Gen Report | September 07, 2021

Demand Gen Report has announced the winners of its fifth annual B2B Innovator Awards, which recognize some of the most progressive marketing and sales practitioners who are pushing the envelope to effectively engage prospective customers and meet buyer needs. Garnering more than 100 nominations from B2B executives across verticals, the Demand Gen Report team selected 26 final winners in 13 categories. These winners were acknowledged for thinking outside of the box and for helping ...

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Episerver | October 23, 2020

Digital experience company Episerver has acquired delivery and experimentation software provider Optimizely, aiming to help users improve their go-to-market strategy through customer insights, product testing and improved digital experiences. By acquiring Optimizely’s experimentation and optimization capabilities, Episerver can provide its users with enhanced customer and product insights that increase agility when testing and delivering customer experiences. Users can use these insights a...

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ChatFunnels | August 06, 2021

ChatFunnels, the premier conversation optimization and account engagement platform, recently confirmed that Latane Conant, CMO of 6sense, and Jon Miller, CMO and Product Officer (CPO) of Demandbase, would present a combined keynote talk at the Account-Based Engagement Summit on August 11th. The Summit is the industry's most important gathering for sales and marketing professionals to discover critical new tactics. Latané Conant, CMO of 6sense, equips marketing executive...

Dun & Bradstreet | June 16, 2020

Dun & Bradstreet, a leading global provider of business decisioning data and analytics, unveiled today the next generation of its D&B Account Based Marketing platform. The new platform release dramatically improves how B2B marketers can attract, engage and convert their buyers with new capabilities, including built-in account-based ads and account-based engagement reporting and analytics. "B2B marketers are increasingly being asked to do more with less so they are turning to ...