For the past 16 years, we have analysed and interpreted consumer behaviour to help our clients engage with their consumers more effectively. We combine our clients’ data with our own in order to build an understanding that’s not only useful for informing future marketing campaigns, but also areas such as strategy and investment. We enhance our clients’ understanding of their customers and the habits of consumers across the UK. Using this data-driven insight it predicts consumer behaviour to inform future marketing campaigns, strategy and investment, and helps its clients to engage more effectively with consumers through targeted marketing that improves customer retention and increases market share.

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DRIFT DEFINES FUTURE OF CONVERSATIONAL MARKETING WITH NEW AI-POWERED INNOVATIONS

PR Newswire | October 06, 2023

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Drift, the buyer experience and Conversational AI company, today announced an evolution of its buyer engagement platform, introducing three new products – Drift Engage, Site Concierge and Bionic Chatbots. These additions are a result of the company's continued innovation and investment in artificial intelligence (AI) and signals a new future for B2B marketing; a future where brands can deliver curat...

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Buyer Intent Data

BOMBORA HIRES JEFF MARCOUX AS CMO AND ELENA DROZD AS VP OF DATA SCIENCE

Bombora | December 01, 2022

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Bombora, the leading provider of B2B Intent data solutions, today announced that it has hired Jeff Marcoux as Chief Marketing Officer and Elena Drozd, Ph.D, as Vice President of Data Science. Marc Johnson, the current CMO & GM, will shift to the role of Chief Operating Officer. Marcoux, a veteran marketer who has twice worked with Bombora as a customer, has been working closely with Bombora’s marketing team as a consultant for the past year. Prior to that, he was Head of...

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Account Based Advertising

MARKET STRUCTURE FOR ACCOUNT-BASED ADVERTISING SOFTWARE, INDUSTRY ASSESSMENTS, AND PROJECTIONS TO 2026

Marketprimes | August 02, 2021

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Account-based research and research advertising Software Market 2020 provides a complete assessment of the current market conditions, investment plans, production and consumption, pricing trends, and market player, region, type, and application analysis, among other things. Custom surveys are added based on your specific needs. According to market research assessments, account-based advertising software will grab a considerable reward portfolio by the end of the projection period....

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SENDOSO RAISES $40M IN SERIES B FUNDING

Sendoso | February 04, 2020

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Sendoso has secured $40 million in a Series B funding round led by Oak HC/FT, bringing the company's amount raised to $54.1 million. The company said it will use these funds for continued product innovation, market expansion and team growth. Additionally, Oak HC/FT's Allen Miller and Sendoso COO Michelle Palleschi will join Sendoso's Board of Directors. Sendoso aims to help companies incorporate digital and physical sending strategies into their go-to-market programs....

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ABM Accounts

DRIFT DEFINES FUTURE OF CONVERSATIONAL MARKETING WITH NEW AI-POWERED INNOVATIONS

PR Newswire | October 06, 2023

Drift, the buyer experience and Conversational AI company, today announced an evolution of its buyer engagement platform, introducing three new products – Drift Engage, Site Concierge and Bionic Chatbots. These additions are a result of the company's continued innovation and investment in artificial intelligence (AI) and signals a new future for B2B marketing; a future where brands can deliver curat...

Read More
news image

Buyer Intent Data

BOMBORA HIRES JEFF MARCOUX AS CMO AND ELENA DROZD AS VP OF DATA SCIENCE

Bombora | December 01, 2022

Bombora, the leading provider of B2B Intent data solutions, today announced that it has hired Jeff Marcoux as Chief Marketing Officer and Elena Drozd, Ph.D, as Vice President of Data Science. Marc Johnson, the current CMO & GM, will shift to the role of Chief Operating Officer. Marcoux, a veteran marketer who has twice worked with Bombora as a customer, has been working closely with Bombora’s marketing team as a consultant for the past year. Prior to that, he was Head of...

Read More
news image

Account Based Advertising

MARKET STRUCTURE FOR ACCOUNT-BASED ADVERTISING SOFTWARE, INDUSTRY ASSESSMENTS, AND PROJECTIONS TO 2026

Marketprimes | August 02, 2021

Account-based research and research advertising Software Market 2020 provides a complete assessment of the current market conditions, investment plans, production and consumption, pricing trends, and market player, region, type, and application analysis, among other things. Custom surveys are added based on your specific needs. According to market research assessments, account-based advertising software will grab a considerable reward portfolio by the end of the projection period....

Read More
news image

SENDOSO RAISES $40M IN SERIES B FUNDING

Sendoso | February 04, 2020

Sendoso has secured $40 million in a Series B funding round led by Oak HC/FT, bringing the company's amount raised to $54.1 million. The company said it will use these funds for continued product innovation, market expansion and team growth. Additionally, Oak HC/FT's Allen Miller and Sendoso COO Michelle Palleschi will join Sendoso's Board of Directors. Sendoso aims to help companies incorporate digital and physical sending strategies into their go-to-market programs....

Read More

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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