Slashdot Media

ABM ACCOUNTS

RollWorks | April 28, 2021

RollWorks, a NextRoll subsidiary, has become an Accelerate partner in the Adobe Exchange Experience Cloud Program, expanding on a joint understanding and integration between Marketo Engage, a complete lead management solution, and the RollWorks account-based platform. This best-in-class ABM integration has assisted hundreds of B2B firms, including BetterCloud, Blackbaud, Coupa, and Mixpanel, in identifying their most valuable target accounts, engaging buying committees within those accounts thro...

CORE ABM

Influ2 | July 08, 2022

Influ2, the first Person-Based Advertising (PBA) platform, released its Buying Group Marketing report in partnership with B2B Marketing. The report shares how Buying Group Marketing improves sales strategies, experiences and results while building on an Account-Based Marketing (ABM) approach. Since its development in the early 2000s, ABM has helped organizations close deals faster by improving the customer journey. However, as modern customers expect a more relevant experience, a ...

ABM ACCOUNTS

MRP | April 26, 2022

MRP, the only enterprise-class account-based sales & marketing platform, announced plans to reveal its latest research into enterprise ABM success at the Forrester B2B Summit North America. As a Platinum sponsor and ABM thought leader, MRP will provide attendees with access and insights into the latest strategies and technologies propelling enterprise marketing success. Through product demos and case studies with leading B2B marketers, MRP (booth 514) will reveal how to orches...

ACCOUNT BASED DATA

Cyance | May 31, 2021

Intent data specialist, Cyance, has announced three B2B partners as accredited partners - Modern, Clarify, and Gilroy, who have become Cyance’s first Platinum Accredited Partner. Cyance has three levels of partner accreditation, which are awarded where a full platform deployment has been delivered within either a demand generation or account-based marketing program. Since deploying Cyance, each partner has provided significant ROI for their clients regarding engagement, lead...