SpinDoctor Conversion BV

TechTarget | September 16, 2020

Account-based marketing as a practice has empowered marketing teams to achieve a new level of personalized engagement with their ideal customers with a more focused approach to targeting buyers. Now, as the industry accelerates to digital transformation, it is more important than ever to conduct more relevant, personalized outreach to drive sales and develop real relationships with the accounts that matter most to a business....

Account Based Data

Intentsify, BV Investment Partners | December 20, 2021

On Dec. 16, middle market private equity firm BV Investment Partners (BV) announced that they are making a strategic investment in Intentsify, an intent data software and solutions provider that helps businesses grow. Co-founded by Mike Kelly, Eric Belcher, Marc Laplante, and Ed Laplante in 2018, Intentsify offers Intent Activation™ platform that tackles account-based marketing and sales strategies for more than a hundred B2B Fortune 500 businesses and high-growth middle-mar...

ABM Accounts

Demandbase, InsideView, DemandMatrix | May 06, 2021

Demandbase has announced the acquisition of both InsideView, a sales and marketing intelligence platform, and DemandMatrix, a provider of technographic data and intelligence. “We’re proud to join forces with these two great companies,” said Gabe Rogol, CEO of Demandbase said in a company press release. “Our vision is bold. We are transforming how B2B companies go to market, helping them deliver great experiences at every stage of the account journey. This r...

Core ABM

MRP | June 11, 2020

Independent Research Firm Recognizes that MRP Prelytix Best Suits Large Enterprises. MRP Prelytix is the only ABM platform designed for sales and marketing professionals that operate their programs across multiple product lines, industries, and geograp...