Splash Media

IntentData io, Inc | January 23, 2020

IntentData.io, Inc. today announces the Ed Marsh has been invited by customer data platform vendor BlueVenn to share insights on third- party intent data at their annual User Summit in Raleigh, NC January 27-28. The session, entitled “Best Practice: Using Intent Data to Identify, Personalize and Orchestrate” will explore how a CDP can empower marketing and sales to integrate multiple third-party data sets along with first-party and enrichment data to deliver a complex and actionable ...

CORE ABM

MRP | September 14, 2021

MRP Prelytix™, the only enterprise-class predictive ABM platform, today announced key findings from its new primary research study, The State of Account-Based Marketing Maturity. The in-depth study of more than 1,275 marketers across four continents identifies an elite group of companies (23%) who report significant revenue impact from ABM and benchmarks the specific practices that set these leaders apart from their lower performing peers. The first-ever research goes beyond basic statisti...

ACCOUNT-BASED DATA

Hushly | January 28, 2021

Hushly's most recent arrangement fills a basic interest in the ABM software market, allowing marketers to plan and send custom landing pages with significant offers and content that progressively change dependent on every guest and buying stage, intent, role, industry, or any predetermined factor. James Kessinger, Hushly CMO, said the ABM Campaign Pages “fill a very big gap” in the ABM tech market. “We’ve automated the creation of account...

Mojo Media Labs | October 12, 2020

Mojo Media Labs is pleased to announce they are a StoryBrand Certified Agency as of September 2020. They join a small group of marketing agencies who have earned the certification. StoryBrand is a proven framework to help brands tell a clear and compelling story. As a certified agency, Mojo Media Labs’ entire team received training to implement this proven framework. StoryBrand is an integral part of their marketing services and process, and the certification demonstrates one more way that...