Strategic Communications Inc. (STRATCOM)

Account Based Data

True Influence | October 27, 2020

True Influence®, the technology leader of intent-based sales and marketing solutions, today announced a partnership with LiveRamp (NYSE: RAMP), the leading data connectivity platform that enables the safe and effective use of data. Under the partnership, True Influence can securely upload large data files to LiveRamp to be activated for quick and easy customer access. “Working with LiveRamp allows us to easily move our intent data to more customers,” said Brian Giese, CEO o...

Account Based Data

GlobeNewswire | May 23, 2023

DemandScience, a leading B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers, today announced that Mark DePalma has joined the company as Chief Technology Officer. In his new role, DePalma will oversee product engineering and the company’s data factory. DePalma brings nearly a decade of senior technology leadership in the B2B data and demand generation industry to Deman...

Buyer Intent Data

ZoomInfo | October 30, 2020

B2B database ZoomInfo has acquired digital marketing intelligence provider Clickagy to enhance its go-to-market intelligence platform and improve users’ ability to engage prospects and target accounts. The acquisition will allow ZoomInfo to absorb Clickagy’s behavioral intent data from more than 300,000 publishing domains into its own platform, providing sales and marketing professionals with processed insights into their customers’ buying behavior and intent signals. As a resu...

Account Based Data

ISG | September 07, 2022

Digital marketing has grown from a niche category to the prevailing form of marketing in Brazil, benefiting enterprises in several ways, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm. The 2022 ISG Provider Lens™ MarTech Service Providers report for Brazil finds the country’s enterprises have discovered digital marketing technologies provide valuable data, high...