Tactical CMO - Outsourced CMO and Account-Based Mark

ABM ACCOUNTS

Terminus | October 28, 2021

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today introduced its free data audit to improve the accuracy of B2B go-to-market data. This follows the company's launch of Terminus CDP through its acquisition of Zylotech, the leading B2B customer data platform. The free data audit analyzes CRM data with a 60-point inspection to uncover data inaccuracies, incomplete account and ...

TARGETED ACCOUNT STRATEGY

ZoomInfo | October 06, 2022

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced that its global contact database has grown to more than 235 million business-to-business (B2B) professional profiles, including more than 145 million contacts in markets outside of the U.S. ZoomInfo’s rapid expansion, paired with major investments in ensuring data integrity and privacy compliance across the globe, gives companies the ability to reach their next cus...

ACCOUNT BASED ADVERTISING

Demandbase | December 16, 2021

Today Demandbase, the B2B go-to-market leader, breaks ground with new Audience Management Destinations for Demandbase One that bring the power of account intelligence to social advertising. B2B marketers will be able to reach account-based targets on traditionally consumer platforms, including Facebook, Instagram, Twitter, Google, YouTube, Bing, and Adobe, as well as an expanded integration with LinkedIn. This new functionality is yet another way Demandbase enables marketers to personalize the b...

Intercom | July 15, 2020

Intercom, a conversational relationship platform (CRP), launched its Conversational Support Funnel, a framework that aims to help customer service teams conduct better outbound conversations that drive brand loyalty....