The Lean Marketer

theleanmarketer.com

The Lean Marketer specializes in breakthrough marketing techniques that help companies learn and improve as they market. Founded by Rebecca Herson in 2012, The Lean Marketer works with small- to mid-sized companies, and business units, with a customized approach to each. Rebecca has years of experience in strategic and tactical marketing including as a marketing executive at three high-growth “Deloitte Fast 50″ companies. She specializes in impactful marketing within reasonable budgets at both start-ups and public companies, and has been involved in marketing-aspects of both public offerings and M&A activity.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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ACCOUNT BASED ANALYTICS

FALKON ROUNDS OUT LEADERSHIP TEAM WITH NEW HEADS OF MARKETING AND SALES

Falkon | December 05, 2022

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Falkon, the go-to-market intelligence platform, today announced two additional appointments to its executive team. Shannon Yost recently joined the company as Chief Marketing Officer, and Adam Jay will lead sales as Chief Revenue Officer. The pair are a pivotal add for the go-to-market strategy of the company and positions the organization for sales and revenue growth. Yost joins Falkon with more than twenty-five years of marketing experience in the tech industry, most recently fr...

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CORE ABM

MADISON LOGIC EARNS 2022 GREAT PLACE TO WORK® CERTIFICATION ACROSS U.S., EMEA & APAC

Madison Logic | June 30, 2022

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Madison Logic, the leading global digital Account Based Marketing (ABM) platform, today announced that it received the 2022 Great Place to Work Certification in the U.S., EMEA and APAC. This certification across all regions Madison Logic currently operates in reflects its continued dedication to creating a supportive and flexible work environment that positively resonates with employees and enables them to best deliver for customers. The prestigious Great Places to Work award is b...

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ADOBE ADDS DATA GOVERNANCE TO CDP, ORACLE UPDATES MARKETING, CX OFFERING & MORE NEWS

Adobe | August 14, 2020

news image

Adobe has announced the general availability of data governance capabilities in its real-time customer data platform (CDP). Adobe officials said the framework is designed to help users manage their customer experience data across the enterprise from the point of collection to syndication outside the platform. The data governance capabilities of real-time CDP can be accessed via the Privacy Console....

Read More

ACCOUNT BASED ANALYTICS

ABM LEADERSHIP ALLIANCE ANNOUNCES KEY FINDINGS FROM 2020 ABM RESEARCH STUDY

ABM Leadership Alliance, ITSMA | January 15, 2021

news image

ABM Leadership Alliance, the association of organizations driving the marketing business with ABM bits of knowledge and assets, today declares key discoveries from its 2020 ABM research study. Led in association with ITSMA, "Rethinking ABM for the Next Opportunity" is the fourth yearly ABM benchmark concentrate from the two associations. The current year's report depends on review data from in excess of 400 advertisers at B2B technology and business administrations organizations, f...

Read More
news image

ACCOUNT BASED ANALYTICS

FALKON ROUNDS OUT LEADERSHIP TEAM WITH NEW HEADS OF MARKETING AND SALES

Falkon | December 05, 2022

Falkon, the go-to-market intelligence platform, today announced two additional appointments to its executive team. Shannon Yost recently joined the company as Chief Marketing Officer, and Adam Jay will lead sales as Chief Revenue Officer. The pair are a pivotal add for the go-to-market strategy of the company and positions the organization for sales and revenue growth. Yost joins Falkon with more than twenty-five years of marketing experience in the tech industry, most recently fr...

Read More
news image

CORE ABM

MADISON LOGIC EARNS 2022 GREAT PLACE TO WORK® CERTIFICATION ACROSS U.S., EMEA & APAC

Madison Logic | June 30, 2022

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, today announced that it received the 2022 Great Place to Work Certification in the U.S., EMEA and APAC. This certification across all regions Madison Logic currently operates in reflects its continued dedication to creating a supportive and flexible work environment that positively resonates with employees and enables them to best deliver for customers. The prestigious Great Places to Work award is b...

Read More
news image

ADOBE ADDS DATA GOVERNANCE TO CDP, ORACLE UPDATES MARKETING, CX OFFERING & MORE NEWS

Adobe | August 14, 2020

Adobe has announced the general availability of data governance capabilities in its real-time customer data platform (CDP). Adobe officials said the framework is designed to help users manage their customer experience data across the enterprise from the point of collection to syndication outside the platform. The data governance capabilities of real-time CDP can be accessed via the Privacy Console....

Read More
news image

ACCOUNT BASED ANALYTICS

ABM LEADERSHIP ALLIANCE ANNOUNCES KEY FINDINGS FROM 2020 ABM RESEARCH STUDY

ABM Leadership Alliance, ITSMA | January 15, 2021

ABM Leadership Alliance, the association of organizations driving the marketing business with ABM bits of knowledge and assets, today declares key discoveries from its 2020 ABM research study. Led in association with ITSMA, "Rethinking ABM for the Next Opportunity" is the fourth yearly ABM benchmark concentrate from the two associations. The current year's report depends on review data from in excess of 400 advertisers at B2B technology and business administrations organizations, f...

Read More