The Lean Marketer

theleanmarketer.com

The Lean Marketer specializes in breakthrough marketing techniques that help companies learn and improve as they market. Founded by Rebecca Herson in 2012, The Lean Marketer works with small- to mid-sized companies, and business units, with a customized approach to each. Rebecca has years of experience in strategic and tactical marketing including as a marketing executive at three high-growth “Deloitte Fast 50″ companies. She specializes in impactful marketing within reasonable budgets at both start-ups and public companies, and has been involved in marketing-aspects of both public offerings and M&A activity.

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Account Based Execution

NEWEST CONTENTGINE "TOP 5 IN 15" VIDEOCAST ANALYZES MOST POPULAR CONTENT FOR SOFTWARE-DEFINED WIDE AREA NETWORKING

Contentgine | April 23, 2022

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Contentgine®, the world leader in content-based marketing, today released its latest "Top 5 in 15" video episode, featuring the most popular software- defined wide area networking (SD-WAN) content analyzed by its Content Indication Platform (CIP). Exploring its vast business-to-business (B2B) library, syndicated by its Perpetual Engine®, Contentgine's CIP examined content consumption across more than 600 SD-WAN assets to determine the category leaders. ...

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Account Based Data

BRAND WINGS LAUNCHES EMAIL CAMPAIGN BUILDER

Brand Wings | January 07, 2022

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On January 4, Brand Wings, a SaaS-based marketing automation platform provider, announced Email Campaign Builder, a new feature that shall be included in the Brand Wings sales enablement platform. “While there are many email marketing software platforms in the market, one feature that most lack is brand control. Those other programs allow users to upload nearly any logo, image, or digital asset into the email template, regardless of whether those assets are brand compliant. ...

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KICKFIRE ADVANCED ADOBE EXPERIENCE CLOUD INTEGRATION WITH ITS LATEST ADOBE LAUNCH EXTENSION RELEASE

KickFire | August 06, 2020

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KickFire®, the leader in IP address intelligence and company identification technology, announces its availability on the Adobe Exchange App Marketplace and newest Adobe Launch extension release. KickFire, an Innovate partner in the Adobe Exchange partner program, advanced its Adobe Experience Cloud integration with its latest Adobe Launch extension release. Teams utilizing KickFire’s extension can now see the exact companies visiting their website along with valuable account-level dat...

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BRIGHTCOVE LAUNCHES NEW DEMAND GENERATION APPLICATION, BRIGHTCOVE CAMPAIGN

Brightcove | January 14, 2020

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Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud services for video, today announced Brightcove Campaign™, a purpose-built application that enables marketers to easily create video-driven marketing campaigns that yield insightful data with the ability to compare video performance to a variety of industry benchmarks. Marketers can now generate, maintain, and optimize campaigns, and boost overall marketing efficiency all from one app built to seamlessly fit into their daily work...

Read More
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Account Based Execution

NEWEST CONTENTGINE "TOP 5 IN 15" VIDEOCAST ANALYZES MOST POPULAR CONTENT FOR SOFTWARE-DEFINED WIDE AREA NETWORKING

Contentgine | April 23, 2022

Contentgine®, the world leader in content-based marketing, today released its latest "Top 5 in 15" video episode, featuring the most popular software- defined wide area networking (SD-WAN) content analyzed by its Content Indication Platform (CIP). Exploring its vast business-to-business (B2B) library, syndicated by its Perpetual Engine®, Contentgine's CIP examined content consumption across more than 600 SD-WAN assets to determine the category leaders. ...

Read More
news image

Account Based Data

BRAND WINGS LAUNCHES EMAIL CAMPAIGN BUILDER

Brand Wings | January 07, 2022

On January 4, Brand Wings, a SaaS-based marketing automation platform provider, announced Email Campaign Builder, a new feature that shall be included in the Brand Wings sales enablement platform. “While there are many email marketing software platforms in the market, one feature that most lack is brand control. Those other programs allow users to upload nearly any logo, image, or digital asset into the email template, regardless of whether those assets are brand compliant. ...

Read More
news image

KICKFIRE ADVANCED ADOBE EXPERIENCE CLOUD INTEGRATION WITH ITS LATEST ADOBE LAUNCH EXTENSION RELEASE

KickFire | August 06, 2020

KickFire®, the leader in IP address intelligence and company identification technology, announces its availability on the Adobe Exchange App Marketplace and newest Adobe Launch extension release. KickFire, an Innovate partner in the Adobe Exchange partner program, advanced its Adobe Experience Cloud integration with its latest Adobe Launch extension release. Teams utilizing KickFire’s extension can now see the exact companies visiting their website along with valuable account-level dat...

Read More
news image

BRIGHTCOVE LAUNCHES NEW DEMAND GENERATION APPLICATION, BRIGHTCOVE CAMPAIGN

Brightcove | January 14, 2020

Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud services for video, today announced Brightcove Campaign™, a purpose-built application that enables marketers to easily create video-driven marketing campaigns that yield insightful data with the ability to compare video performance to a variety of industry benchmarks. Marketers can now generate, maintain, and optimize campaigns, and boost overall marketing efficiency all from one app built to seamlessly fit into their daily work...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us