The Lean Marketer

theleanmarketer.com

The Lean Marketer specializes in breakthrough marketing techniques that help companies learn and improve as they market. Founded by Rebecca Herson in 2012, The Lean Marketer works with small- to mid-sized companies, and business units, with a customized approach to each. Rebecca has years of experience in strategic and tactical marketing including as a marketing executive at three high-growth “Deloitte Fast 50″ companies. She specializes in impactful marketing within reasonable budgets at both start-ups and public companies, and has been involved in marketing-aspects of both public offerings and M&A activity.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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BUYER INTENT DATA

TRUSTRADIUS ANNOUNCES LINKEDIN MATCHED AUDIENCES INTEGRATION

TrustRadius | March 17, 2022

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TrustRadius, the most trusted research and review platform, today announced an intent data integration with LinkedIn Matched Audiences, part of LinkedIn Marketing Solutions. LinkedIn is the world's largest professional network with 810 million members in more than 200 countries and territories worldwide. B2B tech marketers can now access downstream intent data from TrustRadius within LinkedIn Campaign Manager to target and convert in-market buyers while they are in late stages...

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ABM ACCOUNTS

ROLLWORKS HELPS HUBSPOT USERS TO INCREASE SALES IMPACT

RollWorks | June 29, 2022

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RollWorks, a leading account-based marketing platform and a division of NextRoll reaffirmed its commitment to adding more utility for HubSpot users. Sales Insights for HubSpot is a new ABM tool that utilizes data science to increase account engagement signals that help B2B marketers and sales teams prioritize and drive opportunities. "There's a difference between 'pipeline' and 'pipedream.' I prefer the former," said Shawn Cook, VP of Sa...

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TARGETED ACCOUNT STRATEGY

ON24 POWERS THE NEXT GENERATION OF WEBINAR MARKETING AND DIGITAL ENGAGEMENT WITH ON24 ELITE EXPLORE

ON24 | August 30, 2022

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ON24 (NYSE: ONTF) today announced the next evolution of its webinar solution, ON24 Elite Explore, to make it even easier for marketers to create engaging, intuitive, and impactful experiences for their audiences. ON24 Elite Explore reimagines the audience webinar experience with the ability to customize and brand touchpoints and deliver interactive and personalized calls-to-action across a sleek and consumer-friendly interface. The company also introduced new features across the ON24 platform, i...

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ABM ACCOUNTS

OPTIMIZELY KICKS OFF FLAGSHIP OPTICON CONFERENCE

Optimizely | October 04, 2022

news image

Optimizely, the leading digital experience platform (DXP) provider, today kicks off its annual Opticon conference in San Diego. Inspired by the explosive growth of technologies and digital transformations, Opticon is bringing together leaders of technology, media, business, and brands for three days of inspiring conversations on the evolutions and innovations shaping the future of digital experiences. During the event, attendees will learn practical next steps on how to optimize t...

Read More
news image

BUYER INTENT DATA

TRUSTRADIUS ANNOUNCES LINKEDIN MATCHED AUDIENCES INTEGRATION

TrustRadius | March 17, 2022

TrustRadius, the most trusted research and review platform, today announced an intent data integration with LinkedIn Matched Audiences, part of LinkedIn Marketing Solutions. LinkedIn is the world's largest professional network with 810 million members in more than 200 countries and territories worldwide. B2B tech marketers can now access downstream intent data from TrustRadius within LinkedIn Campaign Manager to target and convert in-market buyers while they are in late stages...

Read More
news image

ABM ACCOUNTS

ROLLWORKS HELPS HUBSPOT USERS TO INCREASE SALES IMPACT

RollWorks | June 29, 2022

RollWorks, a leading account-based marketing platform and a division of NextRoll reaffirmed its commitment to adding more utility for HubSpot users. Sales Insights for HubSpot is a new ABM tool that utilizes data science to increase account engagement signals that help B2B marketers and sales teams prioritize and drive opportunities. "There's a difference between 'pipeline' and 'pipedream.' I prefer the former," said Shawn Cook, VP of Sa...

Read More
news image

TARGETED ACCOUNT STRATEGY

ON24 POWERS THE NEXT GENERATION OF WEBINAR MARKETING AND DIGITAL ENGAGEMENT WITH ON24 ELITE EXPLORE

ON24 | August 30, 2022

ON24 (NYSE: ONTF) today announced the next evolution of its webinar solution, ON24 Elite Explore, to make it even easier for marketers to create engaging, intuitive, and impactful experiences for their audiences. ON24 Elite Explore reimagines the audience webinar experience with the ability to customize and brand touchpoints and deliver interactive and personalized calls-to-action across a sleek and consumer-friendly interface. The company also introduced new features across the ON24 platform, i...

Read More
news image

ABM ACCOUNTS

OPTIMIZELY KICKS OFF FLAGSHIP OPTICON CONFERENCE

Optimizely | October 04, 2022

Optimizely, the leading digital experience platform (DXP) provider, today kicks off its annual Opticon conference in San Diego. Inspired by the explosive growth of technologies and digital transformations, Opticon is bringing together leaders of technology, media, business, and brands for three days of inspiring conversations on the evolutions and innovations shaping the future of digital experiences. During the event, attendees will learn practical next steps on how to optimize t...

Read More