The Lean Marketer

The Lean Marketer specializes in breakthrough marketing techniques that help companies learn and improve as they market. Founded by Rebecca Herson in 2012, The Lean Marketer works with small- to mid-sized companies, and business units, with a customized approach to each. Rebecca has years of experience in strategic and tactical marketing including as a marketing executive at three high-growth “Deloitte Fast 50″ companies. She specializes in impactful marketing within reasonable budgets at both start-ups and public companies, and has been involved in marketing-aspects of both public offerings and M&A activity.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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CORE ABM

KICKFIRE AND ROLLWORKS TEAM UP TO PROVIDE IMPROVED ACCOUNT IDENTIFICATION AND B2B FIRST-PARTY INTENT DATA

KickFire, RollWorks | April 22, 2021

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KickFire today announced a new data alliance with RollWorks, a subsidiary of NextRoll, Inc., to provide improved user identification and engagement measurement within the RollWorks Account-Based Platform. “Through our collaboration with KickFire, RollWorks is excited to extend our data capabilities,” said Mike Stocker, VP of Partnerships at RollWorks. “We are dedicated to assisting go-to-market teams in their ABM efforts to increase sales, and comprehensive and p...

Read More

CORE ABM

JABMO APPOINTS TAV TEPFER TO CHIEF COMMERCIAL OFFICER

Jabmo | March 15, 2022

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Jabmo, the leading provider of Account-Based Marketing (ABM) solutions to the manufacturing and life sciences industries, proudly announces the promotion of Tav Tepfer to Chief Commercial Officer. Tepfer will lead Jabmo’s go-to-market strategy in the manufacturing and life sciences, and healthcare verticals. Tepfer was previously Jabmo’s Chief Customer Success Officer. In her new role, Tepfer will apply her strategic thinking and vertical specific ABM experience to gro...

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CORE ABM

ROLLWORKS LAUNCHES ABM PARTNER PROGRAM DEDICATED TO AGENCIES

RollWorks | November 20, 2021

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RollWorks, a division of NextRoll, today further bolstered its partner ecosystem with the launch of a new Agency Partner Program. The rapidly-growing program includes premier partners Acclaro, Inc., Intelligent Demand, and SmartBug Media®, as well as agencies like Khronos, TLG Marketing, and more. The new program establishes a network of innovative, trusted, leading agency partners for RollWorks customers to access when they need it. "We're thrilled to launch the new ...

Read More

ABM ACCOUNTS

ABM MARKET 2021 | COVID IMPACT ANALYSIS | BUSINESS OUTLOOK, AND FORECASTS 2026 | INSIDEVIEW, DEMANDBASE, ACT-ON SOFTWARE, ADDAPTIVE INTELLIGENCE

Adroit Market Research | February 25, 2021

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The global Account-Based Marketing market report by Adroit Market Research provides insights into market shortcomings, on-demand drivers, and other variables, including investment in research and development, fluctuating production rates, and organizational difficulties. The report also gives details about mergers and acquisitions, including collaborations, partnerships, and others. Moreover, the Account-Based Marketing market research report provides a detailed overview of market...

Read More
news image

CORE ABM

KICKFIRE AND ROLLWORKS TEAM UP TO PROVIDE IMPROVED ACCOUNT IDENTIFICATION AND B2B FIRST-PARTY INTENT DATA

KickFire, RollWorks | April 22, 2021

KickFire today announced a new data alliance with RollWorks, a subsidiary of NextRoll, Inc., to provide improved user identification and engagement measurement within the RollWorks Account-Based Platform. “Through our collaboration with KickFire, RollWorks is excited to extend our data capabilities,” said Mike Stocker, VP of Partnerships at RollWorks. “We are dedicated to assisting go-to-market teams in their ABM efforts to increase sales, and comprehensive and p...

Read More
news image

CORE ABM

JABMO APPOINTS TAV TEPFER TO CHIEF COMMERCIAL OFFICER

Jabmo | March 15, 2022

Jabmo, the leading provider of Account-Based Marketing (ABM) solutions to the manufacturing and life sciences industries, proudly announces the promotion of Tav Tepfer to Chief Commercial Officer. Tepfer will lead Jabmo’s go-to-market strategy in the manufacturing and life sciences, and healthcare verticals. Tepfer was previously Jabmo’s Chief Customer Success Officer. In her new role, Tepfer will apply her strategic thinking and vertical specific ABM experience to gro...

Read More
news image

CORE ABM

ROLLWORKS LAUNCHES ABM PARTNER PROGRAM DEDICATED TO AGENCIES

RollWorks | November 20, 2021

RollWorks, a division of NextRoll, today further bolstered its partner ecosystem with the launch of a new Agency Partner Program. The rapidly-growing program includes premier partners Acclaro, Inc., Intelligent Demand, and SmartBug Media®, as well as agencies like Khronos, TLG Marketing, and more. The new program establishes a network of innovative, trusted, leading agency partners for RollWorks customers to access when they need it. "We're thrilled to launch the new ...

Read More
news image

ABM ACCOUNTS

ABM MARKET 2021 | COVID IMPACT ANALYSIS | BUSINESS OUTLOOK, AND FORECASTS 2026 | INSIDEVIEW, DEMANDBASE, ACT-ON SOFTWARE, ADDAPTIVE INTELLIGENCE

Adroit Market Research | February 25, 2021

The global Account-Based Marketing market report by Adroit Market Research provides insights into market shortcomings, on-demand drivers, and other variables, including investment in research and development, fluctuating production rates, and organizational difficulties. The report also gives details about mergers and acquisitions, including collaborations, partnerships, and others. Moreover, the Account-Based Marketing market research report provides a detailed overview of market...

Read More