The Marketing Practice

The Marketing Practice is an international B2B marketing services agency. We help organisations with complex B2B propositions to attract prospects, nurture opportunities, win deals and grow customers. The agency brings together a complete range of integrated services: from programme planning, proposition development, data sourcing and management, through creative development and digital campaigning, to event management and intelligent teleservice. Committed to brilliant marketing that delivers sales results, the agency has grown to over 130 people and runs global programmes for clients including Salesforce, HP Enterprise Services, Telefonica O2, Canon and Capgemini. We have four international offices, in Oxford, London, Munich and Seattle.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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STENSUL & WORKFRONT’S INTEGRATION AIMS TO SIMPLIFY CONTENT CREATION

Stensul | June 24, 2020

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Stensul, an email creation platform, has integrated with work management platform Workfront to better connect email workflows and simplify content creation and campaign execution. The integration is designed to help users send email campaigns through Stensul’s platform to Workfront for peer review, allowing users to edit their content based on Workfront’s feedback. The two platforms aim to create a seamless joint editing and feedback process that transforms digital content cre...

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ABM ACCOUNTS

RED HOUSE B2B MARKETING, A PROVIDER OF ABM SOLUTIONS, HAS EXPANDED ITS LEADERSHIP TEAM

Red House B2B Marketing | July 22, 2021

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Red House B2B Marketing has bolstered its management team even further by appointing an industry veteran to handle the agency's marketing operations. The firm sought an experienced applicant to head marketing operations, which encompasses automation, CRM, digital, social, and account-based marketing programmes, citing the growing complexity across its B2B data-driven technology and digital marketing services. Grey Williams joined the firm as Vice President of Ma...

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ZOOMINFO ACQUIRES EVERSTRING TO EXPAND ITS DATABASE FOR ENTERPRISE MARKETING

ZoomInfo | November 06, 2020

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ZoomInfo has acquired B2B firmographics data & sales intelligence software EverString to enhance its database and help enterprise companies target customers, define their ICPs, leverage keywords to increase win-rates and focus on their go-to-market strategies. The acquisition involves integrating EverString’s network of parent account linkages, website redirects, aliases and more into ZoomInfo’s data platform, providing users with access to firmographic data that increases market...

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DEMAND GEN REPORT ANNOUNCES WINNERS OF 2021 B2B INNOVATOR AWARDS

Demand Gen Report | September 07, 2021

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Demand Gen Report has announced the winners of its fifth annual B2B Innovator Awards, which recognize some of the most progressive marketing and sales practitioners who are pushing the envelope to effectively engage prospective customers and meet buyer needs. Garnering more than 100 nominations from B2B executives across verticals, the Demand Gen Report team selected 26 final winners in 13 categories. These winners were acknowledged for thinking outside of the box and for helping ...

Read More
news image

STENSUL & WORKFRONT’S INTEGRATION AIMS TO SIMPLIFY CONTENT CREATION

Stensul | June 24, 2020

Stensul, an email creation platform, has integrated with work management platform Workfront to better connect email workflows and simplify content creation and campaign execution. The integration is designed to help users send email campaigns through Stensul’s platform to Workfront for peer review, allowing users to edit their content based on Workfront’s feedback. The two platforms aim to create a seamless joint editing and feedback process that transforms digital content cre...

Read More
news image

ABM ACCOUNTS

RED HOUSE B2B MARKETING, A PROVIDER OF ABM SOLUTIONS, HAS EXPANDED ITS LEADERSHIP TEAM

Red House B2B Marketing | July 22, 2021

Red House B2B Marketing has bolstered its management team even further by appointing an industry veteran to handle the agency's marketing operations. The firm sought an experienced applicant to head marketing operations, which encompasses automation, CRM, digital, social, and account-based marketing programmes, citing the growing complexity across its B2B data-driven technology and digital marketing services. Grey Williams joined the firm as Vice President of Ma...

Read More
news image

CORE ABM

ZOOMINFO ACQUIRES EVERSTRING TO EXPAND ITS DATABASE FOR ENTERPRISE MARKETING

ZoomInfo | November 06, 2020

ZoomInfo has acquired B2B firmographics data & sales intelligence software EverString to enhance its database and help enterprise companies target customers, define their ICPs, leverage keywords to increase win-rates and focus on their go-to-market strategies. The acquisition involves integrating EverString’s network of parent account linkages, website redirects, aliases and more into ZoomInfo’s data platform, providing users with access to firmographic data that increases market...

Read More
news image

ABM ACCOUNTS

DEMAND GEN REPORT ANNOUNCES WINNERS OF 2021 B2B INNOVATOR AWARDS

Demand Gen Report | September 07, 2021

Demand Gen Report has announced the winners of its fifth annual B2B Innovator Awards, which recognize some of the most progressive marketing and sales practitioners who are pushing the envelope to effectively engage prospective customers and meet buyer needs. Garnering more than 100 nominations from B2B executives across verticals, the Demand Gen Report team selected 26 final winners in 13 categories. These winners were acknowledged for thinking outside of the box and for helping ...

Read More