The Mx Group

Belkins
B2B Marketing & Sales Services. For over 20 years, The Mx Group has provided leading edge B2B sales and marketing services that transform how companies brand, market, and develop their customer base. From database driven direct mail and eCommerce development, to lead processing and telemarketing, The Mx Group companies provide new and innovative solutions to help our client drive growth. Creative teams, extensive technology capabilities, and deep experience in a broad array of industries all focused on ensuring that you reach your strategic business goals...

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MADISON LOGIC JOINS THE LINKEDIN™ MARKETING PARTNER PROGRAM TO AMPLIFY GLOBAL, MULTI-CHANNEL ABM

Madison Logic | March 03, 2020

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Madison Logic, a leading global account-based marketing (ABM) platform, today announced that they have an arrangement with LinkedIn Marketing Solutions. With this new integration with the LinkedIn Marketing Analytics API, joint LinkedIn and Madison Logic clients can now measure accounts across three marketing channels on one unified, integrated platform to make smarter marketing and sales decisions. "Today's B2B marketers struggle to demonstrate their value due to the ongoing com...

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TERMINUS ACQUIRES ZYLOTECH, LAUNCHES TERMINUS CUSTOMER DATA PLATFORM (CDP) TO IMPROVE THE ACCURACY OF B2B GO-TO-MARKET DATA

Terminus | October 01, 2021

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Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announced its acquisition of Zylotech and launched Terminus Customer Data Platform (CDP) to improve the accuracy of B2B go-to-market data. With the acquisition of Zylotech, Terminus is now the only ABM platform with a standalone CDP purpose-built for B2B. Terminus CDP enables customers to continuously cleanse go-to-market data a...

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CORE ABM

MOMENTUM TO DRIVE GLOBAL STRATEGY BY APPOINTING KEY EXECUTIVES

Momentum | February 16, 2021

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As the business pursues growth in EMEA and North America, the leader in account-based marketing and the growth consultancy, momentum has announced major two executive appointments. The appointments are Robert Bell as Group Chief Financial Officer and Will Nicholls as UK Managing Director. Bell has a track record of leading various organizations through periods of international expansion and high growth and will guide the M&A strategy of the group. He said that h...

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INFLU2 TO PRESENT AT GARTNER MARKETING SYMPOSIUM/XPO

Influ2 | September 01, 2021

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Influ2, a Person-Based Marketing platform that allows B2B marketers to reach key decision-makers within their target accounts, today announced that the Head of ABM, Daria Ivanova, and VP of Marketing, Nirosha Methananda, will speak at this year’s Gartner Marketing Symposium/Xpo. Their presentation will focus on Influ2’s adaptation of its Account-Based Marketing (ABM) program in response to the pandemic, helping B2B marketers adapt to the ‘New Reality.’ Insights will be sh...

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Madison Logic | March 03, 2020

news image

MADISON LOGIC JOINS THE LINKEDIN™ MARKETING PARTNER PROGRAM TO AMPLIFY GLOBAL, MULTI-CHANNEL ABM

Madison Logic, a leading global account-based marketing (ABM) platform, today announced that they have an arrangement with LinkedIn Marketing Solutions. With this new integration with the LinkedIn Marketing Analytics API, joint LinkedIn and Madison Logic clients can now measure accounts across three marketing channels on one unified, integrated platform to make smarter marketing and sales decisions. "Today's B2B marketers struggle to demonstrate their value due to the ongoing com...

Read More

ACCOUNT-BASED DATA

Terminus | October 01, 2021

news image

TERMINUS ACQUIRES ZYLOTECH, LAUNCHES TERMINUS CUSTOMER DATA PLATFORM (CDP) TO IMPROVE THE ACCURACY OF B2B GO-TO-MARKET DATA

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announced its acquisition of Zylotech and launched Terminus Customer Data Platform (CDP) to improve the accuracy of B2B go-to-market data. With the acquisition of Zylotech, Terminus is now the only ABM platform with a standalone CDP purpose-built for B2B. Terminus CDP enables customers to continuously cleanse go-to-market data a...

Read More

CORE ABM

Momentum | February 16, 2021

news image

MOMENTUM TO DRIVE GLOBAL STRATEGY BY APPOINTING KEY EXECUTIVES

As the business pursues growth in EMEA and North America, the leader in account-based marketing and the growth consultancy, momentum has announced major two executive appointments. The appointments are Robert Bell as Group Chief Financial Officer and Will Nicholls as UK Managing Director. Bell has a track record of leading various organizations through periods of international expansion and high growth and will guide the M&A strategy of the group. He said that h...

Read More

CORE ABM

Influ2 | September 01, 2021

news image

INFLU2 TO PRESENT AT GARTNER MARKETING SYMPOSIUM/XPO

Influ2, a Person-Based Marketing platform that allows B2B marketers to reach key decision-makers within their target accounts, today announced that the Head of ABM, Daria Ivanova, and VP of Marketing, Nirosha Methananda, will speak at this year’s Gartner Marketing Symposium/Xpo. Their presentation will focus on Influ2’s adaptation of its Account-Based Marketing (ABM) program in response to the pandemic, helping B2B marketers adapt to the ‘New Reality.’ Insights will be sh...

Read More