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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Madison Logic | March 03, 2020
Madison Logic, a leading global account-based marketing (ABM) platform, today announced that they have an arrangement with LinkedIn Marketing Solutions. With this new integration with the LinkedIn Marketing Analytics API, joint LinkedIn and Madison Logic clients can now measure accounts across three marketing channels on one unified, integrated platform to make smarter marketing and sales decisions.
"Today's B2B marketers struggle to demonstrate their value due to the ongoing com...
Terminus | October 01, 2021
Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announced its acquisition of Zylotech and launched Terminus Customer Data Platform (CDP) to improve the accuracy of B2B go-to-market data.
With the acquisition of Zylotech, Terminus is now the only ABM platform with a standalone CDP purpose-built for B2B. Terminus CDP enables customers to continuously cleanse go-to-market data a...
Momentum | February 16, 2021
As the business pursues growth in EMEA and North America, the leader in account-based marketing and the growth consultancy, momentum has announced major two executive appointments.
The appointments are Robert Bell as Group Chief Financial Officer and Will Nicholls as UK Managing Director.
Bell has a track record of leading various organizations through periods of international expansion and high growth and will guide the M&A strategy of the group. He said that h...
Influ2 | September 01, 2021
Influ2, a Person-Based Marketing platform that allows B2B marketers to reach key decision-makers within their target accounts, today announced that the Head of ABM, Daria Ivanova, and VP of Marketing, Nirosha Methananda, will speak at this year’s Gartner Marketing Symposium/Xpo. Their presentation will focus on Influ2’s adaptation of its Account-Based Marketing (ABM) program in response to the pandemic, helping B2B marketers adapt to the ‘New Reality.’ Insights will be sh...
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