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Account Based Data
prweb | April 11, 2023
Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced it has been awarded Best Places to Work by Business Intelligence Group. The annual awards program recognizes organizations actively working to improve their own performance through efforts to challenge employees in environments that make work fun and engaging. Results are determined by employee feedback and reflects Madison Logic’s focus on creating an inclusive and positive employee exp...
Core ABM
Facebook | October 05, 2021
On Monday, billions of people worldwide experienced the largest outage with Facebook and its family of applications (WhatsApp, Messenger, Instagram, Oculus VR). Ultimately, the world’s most vital communication platforms went off the map for around six hours and it (again) unveiled how much the world depends on a single company. The outage started before noon (EST). According to Facebook, severe configuration and networking issues caused this outage and didn’t affec...
Forrester | April 19, 2023
Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX North America event being held in Nashville, Tennessee, and digitally, June 13–15, 2023. Digital consumers are dictating the pace of business. To accelerate digital innovation to better meet customers’ evolving expectations, B2C organizations must align key functions — including customer experience (CX), marketing, and digital — around customer value. According to Forrester, firms with hi...
Bidtellect, Bombora | January 20, 2023
Bidtellect, one of the leading demand-side platform and advertising technology firms, and Bombora, the pioneer in B2B intent data, recently collaborated with a financial services client to compare the effectiveness of contextual targeting and behavioral targeting in a head-to-head campaign test. The results demonstrate the efficacy of context-sensitive, cookie-free technology as a performance aid rather than a cookie substitute. The objectives of the campaign were to direct user...
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