The Vanella Group, Inc.

VanellaGroup.com

The Vanella Group, Inc. VanellaGroup.com is the creator of Telesales 2.0® and brings an extended capability outsourced B2B teleservice and telemarketing solution focused on enterprise technology providers. Our programs deliver results 5x above industry standards (DMA Report.) With deep expertise navigating through today’s B2B selling landscape to deliver revenue, we build real relationships with prospects, get real-time actionable sales intelligence, and make sure your reps are in the "right place at the right time"? to close the deal.

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Account Based Data

MADISON LOGIC NAMED ONE OF THE NATION'S BEST PLACES TO WORK

prweb | April 11, 2023

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Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced it has been awarded Best Places to Work by Business Intelligence Group. The annual awards program recognizes organizations actively working to improve their own performance through efforts to challenge employees in environments that make work fun and engaging. Results are determined by employee feedback and reflects Madison Logic’s focus on creating an inclusive and positive employee exp...

Read More

Core ABM

OUTAGE COSTS FACEBOOK ROUGHLY $60 MILLION

Facebook | October 05, 2021

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On Monday, billions of people worldwide experienced the largest outage with Facebook and its family of applications (WhatsApp, Messenger, Instagram, Oculus VR). Ultimately, the world’s most vital communication platforms went off the map for around six hours and it (again) unveiled how much the world depends on a single company. The outage started before noon (EST). According to Facebook, severe configuration and networking issues caused this outage and didn’t affec...

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Account Based Data

FORRESTER ANNOUNCES FULL CONFERENCE AGENDA FOR CX NORTH AMERICA 2023

Forrester | April 19, 2023

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Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX North America event being held in Nashville, Tennessee, and digitally, June 13–15, 2023. Digital consumers are dictating the pace of business. To accelerate digital innovation to better meet customers’ evolving expectations, B2C organizations must align key functions — including customer experience (CX), marketing, and digital — around customer value. According to Forrester, firms with hi...

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Account Based Data

BIDTELLECT AND BOMBORA PARTNER TO INCREASE CONVERSIONS PER CLICK IN A CAMPAIGN TEST USING CONTEXTUAL TARGETING

Bidtellect, Bombora | January 20, 2023

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Bidtellect, one of the leading demand-side platform and advertising technology firms, and Bombora, the pioneer in B2B intent data, recently collaborated with a financial services client to compare the effectiveness of contextual targeting and behavioral targeting in a head-to-head campaign test. The results demonstrate the efficacy of context-sensitive, cookie-free technology as a performance aid rather than a cookie substitute. The objectives of the campaign were to direct user...

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Account Based Data

MADISON LOGIC NAMED ONE OF THE NATION'S BEST PLACES TO WORK

prweb | April 11, 2023

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced it has been awarded Best Places to Work by Business Intelligence Group. The annual awards program recognizes organizations actively working to improve their own performance through efforts to challenge employees in environments that make work fun and engaging. Results are determined by employee feedback and reflects Madison Logic’s focus on creating an inclusive and positive employee exp...

Read More
news image

Core ABM

OUTAGE COSTS FACEBOOK ROUGHLY $60 MILLION

Facebook | October 05, 2021

On Monday, billions of people worldwide experienced the largest outage with Facebook and its family of applications (WhatsApp, Messenger, Instagram, Oculus VR). Ultimately, the world’s most vital communication platforms went off the map for around six hours and it (again) unveiled how much the world depends on a single company. The outage started before noon (EST). According to Facebook, severe configuration and networking issues caused this outage and didn’t affec...

Read More
news image

Account Based Data

FORRESTER ANNOUNCES FULL CONFERENCE AGENDA FOR CX NORTH AMERICA 2023

Forrester | April 19, 2023

Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX North America event being held in Nashville, Tennessee, and digitally, June 13–15, 2023. Digital consumers are dictating the pace of business. To accelerate digital innovation to better meet customers’ evolving expectations, B2C organizations must align key functions — including customer experience (CX), marketing, and digital — around customer value. According to Forrester, firms with hi...

Read More
news image

Account Based Data

BIDTELLECT AND BOMBORA PARTNER TO INCREASE CONVERSIONS PER CLICK IN A CAMPAIGN TEST USING CONTEXTUAL TARGETING

Bidtellect, Bombora | January 20, 2023

Bidtellect, one of the leading demand-side platform and advertising technology firms, and Bombora, the pioneer in B2B intent data, recently collaborated with a financial services client to compare the effectiveness of contextual targeting and behavioral targeting in a head-to-head campaign test. The results demonstrate the efficacy of context-sensitive, cookie-free technology as a performance aid rather than a cookie substitute. The objectives of the campaign were to direct user...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us