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ACCOUNT BASED DATA

Ada, LiteBit | December 29, 2021

With the growth of cryptocurrencies in recent years, LiteBit, one of the top cryptocurrency brokers in Europe, has had to scale its customer service response strategy. When the cryptocurrency industry saw record-breaking growth rates in 2017, more people started to click onto LiteBit's website, inquiring about the market. The Netherlands-based broker helps customers buy, sell and store more than 45 different types of cryptocurrencies. With only two people in its...

180byTwo | February 11, 2020

180byTwo announced today the launch of its AI-powered Customer data and Identity platform to meet the growing needs of Business-to-Business marketers looking to simplify data work-flows and centralize their technology stacks. Developed off 180byTwo's AccountLink™ B2B graph, AI, and DAAS solutions; the platform enables B2B and Account-Based Marketers to seamlessly execute and measure marketing programs. "Since the inception of ABM, marketers have aspired to leverage their mo...

ABM ACCOUNTS

Integrate | March 03, 2023

At the B2B Marketing Exchange (B2BMX), Integrate, a company specializing in B2B Precision Demand Marketing (PDM), revealed new dashboards to increase visibility into account insights and campaign performance. These dashboards are part of the Integrate Demand Acceleration Platform and offer marketers and revenue teams the ability to analyze lead performance, track budget spends and remaining budget across channels, and prioritize their marketing efforts more effectively. The new features al...

ACCOUNT BASED DATA

Business Wire | May 30, 2023

As the global leader in the social media management space, Hootsuite understands the wild nature of social and the flurry of messages and conversations that social marketers are constantly struggling to manage. To strengthen its dedication to addressing the ‘always-on’ customer service challenges faced by social marketers, Hootsuite unveiled its latest and enhanced tool, Inbox. According to Hootsuite’s 2023 Social Trends Report, 49% of organizations make social...