WELCOME TO The ACCOUNT BASED MARKETING REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Renegade, Conversica | October 22, 2021
Conversica, Inc., a leader in Conversational AI solutions for enterprise revenue teams that help organizations attract, acquire and grow customers at scale, today revealed findings of an emerging executional gap between marketers and salespeople, as shown in the new 2021 State of Account-Based Marketing (ABM) Report in partnership with Renegade Marketing. The study found that, while 87% of marketers and salespeople agree and believe in ABM’s efficacy for converting target accounts into pip...
NextRoll, Inc | August 11, 2020
NextRoll, Inc., the marketing technology company delivering products for ambitious marketers to grow their business, today announced it is projected to deliver over $175M revenue this fiscal year. Despite the macro-economic challenges happening across the globe, the company is projecting record EBITDA into the eight figures and growing more than 400 percent year-over-year. Using its machine learning and data platform infrastructure, NextRoll serves tens of thousands of customers globally. Its tw...
BUYER INTENT DATA
Portada | July 20, 2021
Advertisers employ the same creative for their target demographic far too often, without tailoring it to each audience segment. Messages become scalable and relevant for the target audience with Dynamic Creative Optimization (DCO). According to Google, developing the correct creative for each audience demographic is critical because the creative drives 70% of a campaign's performance.
DCO also generates data that advertisers might use to capitalise on short-term opportunities....
Terminus, Outreach | February 01, 2021
Terminus and Outreach deliver on increasing requests from sales teams to be more coordinated with integration that brings sales and marketing activities closer together.
The well-known and leading account-based marketing platform, Terminus has announced today its product integration with the fastest growing and largest sales engagement platform, Outreach. This integration will make the sales and marketing work together...
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