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Vidyard is the video platform that helps businesses transform communications and drive more revenue through the strategic use of online video. Going beyond video hosting and management, we help businesses connect with more viewers through interactive and personalized video experiences, learn powerful insights on their viewing audience, turn insights into action with enterprise integrations, and prove the impact of their video programs.

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Q&A with Tyler Lessard, VP Marketing, Vidyard

MEDIA 7 | April 3, 2019

Tyler Lessard, VP Marketing of Vidyard has been recently named as an Epic Marketer by Marketo. In this interesting Q&A, Tyler takes us through his marketing journey and shares with us the value of technology in an era where videos are not just visually replenishing, but are also empowering the customer service teams in more ways than one. MEDIA 7: What were you doing prior to your current position? TYLER LESSARD: Prior to joining Vidyard as VP Marketing, I spent 10 years at BlackBerry, building out their developer relations program and global partner community. It was an incredible opportunity to learn the importance of relationship building and strong storytelling on a global scale, and the need to simplify how we articulate and position the value of technology for line-of-business customers. M7: What are the changes that video hosting and management have undergone over the past couple of years at Vidyard? TL: In recent years we’ve seen the conversation with businesses change from “why should I invest in video” to “how do I unlock the power of video across my marketing, sales and customer service teams”. This has driven us to focus on delivering new solutions through the lenses of these key audiences and what they are really trying to achieve. We’re now helping marketing teams increase audience engagement with personalized and interactive video experiences, boost conversion rates on digital channels with optimized video experiences within their websites and email marketing, and accelerate deal cycles using video engagement data within their marketing automation platforms to qualify prospects. We’re helping sales development reps stand out and increase their response rates using personalized video messages sent via our Vidyard GoVideo app. And we’re helping customer service teams reduce call volumes and

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Account Based Data, Targeted Account Strategy

VIDYARD LAUNCHES AI-POWERED VIDEO MESSAGING TO TRANSFORM SALES ENGAGEMENT

Business Wire | July 31, 2023

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Vidyard, the leading video messaging and communications platform for sales and go-to-market teams, today launched a major update that brings AI to the forefront of its innovation and value creation strategy. Led by its new AI Script Generator, the new release will help more sales professionals and go-to-market teams embrace video as a proven way to stand out with prospects, create new revenue opportunities, and deliver exceptional buying experiences. New AI Script Genera...

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Alyce, an AI-powered personal gifting and swag platform, announced an integration with Vidyard, enabling customers to deliver video experiences alongside personal gifting engagements. Through the integration, Alyce and Vidyard customers will be able to create or add personal videos from Vidyard directly within the Alyce gifting flow. The initiative aims to help sales teams create deeper, more personal bonds and connections with prospects and customers....

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DIGITAL TRANSFORMATION AGENCY MIRACLE – WE ARE HERE TO SERVE

Miracle Digital Hong Kong | Digital Transformation Agency | January 21, 2020

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We are glad to announce Miracle – Digital Marketing and Transformation Agency Hong Kong is here to serve. The essential challenge now lies in Hong Kong enterprises’ reluctance to transform themselves into a digital organization – with barriers being organizational as much as psychological inertia. So just how important is digital transformation? Digital transformation can boost the bottom line by more than 50% over the next five years for companies that pu...

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MRP WELCOMES SENIOR VICE PRESIDENT OF GLOBAL ABM

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MRP Prelytix, the only enterprise class predictive ABM platform, has appointed Garry Dawson as Senior Vice President of Global ABM. Dawson will lead MRP’s account based marketing services and will take on responsibility for managing all revenue-generating initiatives on behalf of MRP’s global ABM delivery team....

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Account Based Data, Targeted Account Strategy

VIDYARD LAUNCHES AI-POWERED VIDEO MESSAGING TO TRANSFORM SALES ENGAGEMENT

Business Wire | July 31, 2023

Vidyard, the leading video messaging and communications platform for sales and go-to-market teams, today launched a major update that brings AI to the forefront of its innovation and value creation strategy. Led by its new AI Script Generator, the new release will help more sales professionals and go-to-market teams embrace video as a proven way to stand out with prospects, create new revenue opportunities, and deliver exceptional buying experiences. New AI Script Genera...

Read More
news image

ALYCE COLLABORATES WITH VIDYARD TO DELIVER VIDEO EXPERIENCES WITH GIFTING

Alyce | July 10, 2020

Alyce, an AI-powered personal gifting and swag platform, announced an integration with Vidyard, enabling customers to deliver video experiences alongside personal gifting engagements. Through the integration, Alyce and Vidyard customers will be able to create or add personal videos from Vidyard directly within the Alyce gifting flow. The initiative aims to help sales teams create deeper, more personal bonds and connections with prospects and customers....

Read More
news image

DIGITAL TRANSFORMATION AGENCY MIRACLE – WE ARE HERE TO SERVE

Miracle Digital Hong Kong | Digital Transformation Agency | January 21, 2020

We are glad to announce Miracle – Digital Marketing and Transformation Agency Hong Kong is here to serve. The essential challenge now lies in Hong Kong enterprises’ reluctance to transform themselves into a digital organization – with barriers being organizational as much as psychological inertia. So just how important is digital transformation? Digital transformation can boost the bottom line by more than 50% over the next five years for companies that pu...

Read More
news image

MRP WELCOMES SENIOR VICE PRESIDENT OF GLOBAL ABM

MRP | January 16, 2020

MRP Prelytix, the only enterprise class predictive ABM platform, has appointed Garry Dawson as Senior Vice President of Global ABM. Dawson will lead MRP’s account based marketing services and will take on responsibility for managing all revenue-generating initiatives on behalf of MRP’s global ABM delivery team....

Read More

Resources

Events

C-Suite On Deck

Responsive image

Q&A with Tyler Lessard, VP Marketing, Vidyard

MEDIA 7 | April 3, 2019

Tyler Lessard, VP Marketing of Vidyard has been recently named as an Epic Marketer by Marketo. In this interesting Q&A, Tyler takes us through his marketing journey and shares with us the value of technology in an era where videos are not just visually replenishing, but are also empowering the customer service teams in more ways than one. MEDIA 7: What were you doing prior to your current position? TYLER LESSARD: Prior to joining Vidyard as VP Marketing, I spent 10 years at BlackBerry, building out their developer relations program and global partner community. It was an incredible opportunity to learn the importance of relationship building and strong storytelling on a global scale, and the need to simplify how we articulate and position the value of technology for line-of-business customers. M7: What are the changes that video hosting and management have undergone over the past couple of years at Vidyard? TL: In recent years we’ve seen the conversation with businesses change from “why should I invest in video” to “how do I unlock the power of video across my marketing, sales and customer service teams”. This has driven us to focus on delivering new solutions through the lenses of these key audiences and what they are really trying to achieve. We’re now helping marketing teams increase audience engagement with personalized and interactive video experiences, boost conversion rates on digital channels with optimized video experiences within their websites and email marketing, and accelerate deal cycles using video engagement data within their marketing automation platforms to qualify prospects. We’re helping sales development reps stand out and increase their response rates using personalized video messages sent via our Vidyard GoVideo app. And we’re helping customer service teams reduce call volumes and

Read More