VIE Media

Account Management

HG Insights | July 25, 2022

HG Insights®, the global leader in market intelligence for technology vendors, has updated its flagship Platform. Platform 2.0 better delivers the actionable insights business leaders need to understand their markets in-depth, make decisions, and Go-To-Market (GTM) with precision and confidence. According to recent McKinsey & Company research, companies using data-driven B2B sales-growth engines report above-market growth and EBITDA increases between 15 to 25 percent.1 Eve...

Account Based Execution

TrustRadius, Demandbase | March 30, 2022

On March 29, TrustRadius announced its integration with Demandbase One, a go-to-market platform that helps B2B companies execute their account-based strategies. This integration will help B2B marketers and sellers reach, target, and engage in-market buyers looking for them and their competitors on TrustRadius. "We are excited to partner with Demandbase to integrate our downstream intent data into their platform," said Vinay Bhagat, founder and CEO of TrustR...

ABM Accounts

MRP | March 01, 2022

MRP, the only enterprise-class account-based sales and marketing platform, today released “The Enterprise Marketers’ Guide to ABM” at the 2022 B2B Marketing Exchange (B2BMX) conference. The culmination of a year-long proprietary research project fielded by independent research firm Demand Metric, the Guide shares findings from over 1,200 study participants across 5 continents about the environment, people, processes, and technology that are crucial to enterprise ...

Account Based Data, ABM Accounts

Business Wire | May 18, 2023

Aviso, the only end-to-end AI revenue operating system, announced today the launch of MIKI, the industry’s first AI-powered Chief of Staff for Revenue and GTM teams. MIKI is a purpose-built, assistive front-end on top of the Aviso platform. MIKI makes accessing, updating and acting on insights from CRM, Cloud Databases, ERP, emails, recorded meetings, and other GTM datasets faster, more conversational, and actionable. Fueled by Aviso’s proprietary Time-Series database that has ...