StrongView Increases Web Engagement Company-Targeted Advertising from Demandbase

As the smaller vendor in a competitive space, StrongView leveraged innovative advertising technology from Demandbase to get an advantage over the more established vendors. Deploying a consistent experience for off site and on site messaging, the Marketing team continues to see success in building their brand and educating their most high value prospects on StrongView’s value proposition...

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TOPO Inc.

TOPO is a research and advisory firm that helps the world's fastest growing companies grow well, faster. We do this by shopping, benchmarking, and analyzing the patterns and plays that drive exceptional revenue growth. It’s this data that helps our clients (many of the world's fastest growing companies) drive more traffic, more leads, higher conversion rates, larger average deal sizes, shorter sales cycles, and lower churn rates. The result? Our clients grow 2X faster than the competition.

OTHER VIDEOS

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

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Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

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Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

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Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

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Spotlight

TOPO Inc.

TOPO is a research and advisory firm that helps the world's fastest growing companies grow well, faster. We do this by shopping, benchmarking, and analyzing the patterns and plays that drive exceptional revenue growth. It’s this data that helps our clients (many of the world's fastest growing companies) drive more traffic, more leads, higher conversion rates, larger average deal sizes, shorter sales cycles, and lower churn rates. The result? Our clients grow 2X faster than the competition.

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