Why Strategies

CORE ABM

Folloze, GetIT | April 11, 2022

On April 7, GetIt and Folloze announced an agency partnership. It will bring together the Folloze B2B Buyer Experience Platform with GetIT’s account-based marketing solutions for technology, telecom marketing and IT. It aims to solve a common challenge for marketers, which is bringing ABM and other marketing solutions to marketing swiftly. This process usually takes months. Folloze and GetIt will together eliminate the time taken for the coding activities and integration and offer clients ...

ABM ACCOUNTS

Demand Gen Report | June 10, 2021

Demand Gen Report (DGR) will invite the B2B sales and marketing community to meet in person for the first time in almost 18 months at the 3rd annual B2B Sales & Marketing Exchange, which will take place August 9-11, 2021, at the Encore Resort & Casino in Boston Harbor. This event, which began in 2019, was inspired by DGR's renowned flagship event, the B2B Marketing Exchange, and was designed to demonstrate how sales and marketing can grow "better together" by...

True Influence | March 09, 2020

True Influence®, a provider of intent-based marketing, sales and demand generation solutions, ended 2019 with 25 consecutive profitable quarters and 111% increase in international revenue growth over 2018, according to company officials. “We are committed to providing our customers with the best solutions available to streamline their sales and marketing efforts, improving their success rate and increasing revenue,” said Brian Giese, CEO of True Influence, in a statement. “...

180byTwo | April 01, 2020

180byTwo, a leading Data-as-a-Service company, is excited to announce a partnership with DemystData, a leading external Data-as-a-Service platform that helps clients discover, access, and test hundreds of data products. The partnership will enable DemystData to integrate 180byTwo's AI-driven data solutions into the already-growing repository of over 500 data products – empowering B2B marketing and sales teams to power data-driven programs. Through 180byTwo's Unifi APIs...