Why Strategies

ACCOUNT BASED DATA

Forrester | November 21, 2022

According to Forrester's (Nasdaq: FORR) 2022 Singapore Customer Experience Index (CX Index™), despite positive change in CX scores in 2021, financial services firms in Singapore have been unable to maintain that momentum, with average scores dipping slightly in 2022. Forrester's Singapore CX Index benchmarks the CX quality of financial services brands across automotive/home insurance and banking industries. It is based on a survey of more than 2,500 consumers in Sing...

ACCOUNT BASED DATA

Sisense | September 29, 2022

Sisense Inc. today announced that it has been recognized as a One to Watch in the inaugural Modern Marketing Data Stack Report: Your Technology Guide to Unifying, Analyzing, and Activating the Data that Powers Amazing Customer Experiences executed and launched by Snowflake, the Data Cloud company. Snowflake’s agnostic, data-backed report identifies the best of breed solutions used by Snowflake customers to show how marketers can leverage the Snowflake Data Cloud with a...

BUYER INTENT DATA

TechTarget, SIIA CODiE™ Awards | June 14, 2022

On June 13, TechTarget, a global leader in B2B technology purchase intent data and services, announced that its customer success team was honored as the Client Success Team of the Year at the 2022 SIIA CODiE Awards. These awards are hosted by the Software and Information Industry Association (SIIA) and recognize the companies with the most innovative teams, services, and technological solutions across the country and the world. The CODiE Awards have acknowledged company and product excellence fo...

ABM ACCOUNTS

Doceree | June 10, 2022

Doceree announced the expansion of its targeted offering with Doceree ABM, account-based marketing (ABM) solution designed particularly for life science companies that allows them to contact institutional decision makers based on accounts and intent. Doceree ABM enables marketers to target individual accounts or apply intent-based data to recognize the interest of institutional stakeholders, such as administrative decision-makers or healthcare professionals. It will improve the ca...