Why Strategies

whystrategies.com

Sales and Marketing answers for socially conscious and enterprise businesses, worldwide. Ask our content marketing consortium about: messaging and branding, digital marketing, ABM, SEO/SEM, media relations, and content creation.

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us

Events

Related News

ABM Accounts

CONSTANT CONTACT APPOINTS NEW LEADERSHIP IN APAC TO ACCELERATE GROWTH IN THE REGION

PR Newswire | October 16, 2023

news image

Constant Contact, a digital marketing and automation platform that has helped millions of small businesses and nonprofits globally, today announced Renée Chaplin as its new vice president of Asia Pacific (APAC). Chaplin will lead Constant Contact's growth in the APAC region and scale its operations. Based in Read More

Core ABM

TERMINUS LAUNCHES NEW INTEGRATION TO ACCELERATE ACCOUNT TARGETING ACROSS PARTNERSHIP CHANNELS

Terminus | November 18, 2021

news image

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), launched a new integration today with Crossbeam, a powerful partner ecosystem platform. The first and only enterprise ABM integration that Crossbeam has today, this new integration leverages Terminus’s robust API capabilities to simplify joint-marketing efforts, increase engagement across shared accounts and prospects, and streamline the partn...

Read More

Core ABM

B2B MARKETERS, ITS TIME BUILD YOUR BRAND: LINKEDIN

LinkedIn | July 28, 2021

news image

According to a research conducted by LinkedIn's The B2B Institute, marketers should be just as concerned with creating their brands as they are with pursuing leads. Lead generation and account-based marketing are well-known tactics used by B2B marketers. According to a report issued by LinkedIn's The B2B Institute and the Ehrenberg-Bass Institute at the University of South Australia, they should spend more time creating brand recognition. The study,...

Read More

MARKETO RELEASE NOTES: MICROSOFT DYNAMICS CRM INTEGRATION UPDATES, ENHANCED API CALLS

Marketo | February 26, 2020

news image

Marketo’s February 2020 release notes highlight several key feature updates to its account-based marketing (ABM) tools and Core Marketo Engage platform that will impact marketing and sales users. The majority of the core feature updates are the result of enhancements made to Marketo’s API Calls capability as part of its efforts to improve platform stability and integrations. Marketo also shared plans for the launch of the Marketo Success Center next quarter to support customer enable...

Read More
news image

ABM Accounts

CONSTANT CONTACT APPOINTS NEW LEADERSHIP IN APAC TO ACCELERATE GROWTH IN THE REGION

PR Newswire | October 16, 2023

Constant Contact, a digital marketing and automation platform that has helped millions of small businesses and nonprofits globally, today announced Renée Chaplin as its new vice president of Asia Pacific (APAC). Chaplin will lead Constant Contact's growth in the APAC region and scale its operations. Based in Read More

news image

Core ABM

TERMINUS LAUNCHES NEW INTEGRATION TO ACCELERATE ACCOUNT TARGETING ACROSS PARTNERSHIP CHANNELS

Terminus | November 18, 2021

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), launched a new integration today with Crossbeam, a powerful partner ecosystem platform. The first and only enterprise ABM integration that Crossbeam has today, this new integration leverages Terminus’s robust API capabilities to simplify joint-marketing efforts, increase engagement across shared accounts and prospects, and streamline the partn...

Read More
news image

Core ABM

B2B MARKETERS, ITS TIME BUILD YOUR BRAND: LINKEDIN

LinkedIn | July 28, 2021

According to a research conducted by LinkedIn's The B2B Institute, marketers should be just as concerned with creating their brands as they are with pursuing leads. Lead generation and account-based marketing are well-known tactics used by B2B marketers. According to a report issued by LinkedIn's The B2B Institute and the Ehrenberg-Bass Institute at the University of South Australia, they should spend more time creating brand recognition. The study,...

Read More
news image

MARKETO RELEASE NOTES: MICROSOFT DYNAMICS CRM INTEGRATION UPDATES, ENHANCED API CALLS

Marketo | February 26, 2020

Marketo’s February 2020 release notes highlight several key feature updates to its account-based marketing (ABM) tools and Core Marketo Engage platform that will impact marketing and sales users. The majority of the core feature updates are the result of enhancements made to Marketo’s API Calls capability as part of its efforts to improve platform stability and integrations. Marketo also shared plans for the launch of the Marketo Success Center next quarter to support customer enable...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us