Why Strategies

Account Based Data

Lendmark Financial Services, AskNicely | July 13, 2022

AskNicely, a leader in customer experience software for service businesses, today announced that Lendmark Financial Services, a leading provider of household credit and consumer loan solutions serving more than 400,000 customers a year, has selected the AskNicely Frontline Success Platform to empower its workers to deliver exceptional customer experience. By choosing this platform’s clear, consistent, real-time insights and scalable tools to track trends, spark coaching conversations and r...

Core ABM

Conversica, 6sense | May 04, 2022

On May 3, Conversica, Inc., the leading provider of conversational AI solutions for enterprise revenue teams, announced a new conversational account-based marketing integration with 6sense. 6sense is a platform for B2B organizations generating predictable revenue. This integration will build on the growing success of the conversational ABM product launched in November 2021 and help Conversica AI Assistants to utilize high-quality account and intent data from 6sense to identify whom to target and...

Buyer Intent Data

Merkle, Bombora | December 12, 2022

The economy has been flirting with a full-blown recession for months, a fear that continues to influence business decision-makers. While the obvious signs, such as hiring freezes and employment stats, get splashed across the media, other indicators are more subtle, and potentially more helpful. Among business service brands with 10,000 employees, interest in "analytics and reporting" has increased 14 percent over the last three months, according to Bombora Company Surge&...

Account Based Data, Account Management

DemandScience | January 11, 2023

On January 10, 2023, DemandScience, a worldwide B2B data firm that collaborates with clients to generate demand, revealed that its products got 26 recognitions in G2's Winter 2023 Reports. Highlights include two awards each for easiest to do business with, best estimated ROI, and fastest implementation, as well as 17 G2 Grid® Report Awards that recognize DemandScience as a leader or high performer. Chair and CEO of DemandScience, Peter Cannone, said, “Our mission i...