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ABM Accounts

Selling Signals, TechnologyAdvice | August 23, 2022

Selling Signals, an online publication for sales professionals, today announces its acquisition by TechnologyAdvice, a B2B media platform with the mission of creating opportunities for B2B technology buyers and vendors. This acquisition comes as part of TechnologyAdvice's purchase of Marc Waring Ventures – the lead investor in Selling Signals – which was finalized on July 6, 2022. "We're excited to join TechnologyAdvice because of the opportu...

Account Based Advertising

Business Wire | April 20, 2023

Proxima, a data intelligence software company that helps digital businesses improve targeting and performance across media platforms, today announces the launch of their new self-service platform to enable increased profitability and performance at scale across major advertising platforms. Using predictive AI, Proxima leverages first-party data and more than 55 million unique shopper personas to reach new customers, lower customer acquisition costs and increase ROI on ad spend. ...

Buyer Intent Data

Business Wire | May 30, 2023

6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, today announced that independent research firm Forrester cited 6sense as a market leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. The Forrester report identified, researched, and evaluated 14 service providers and 6sense received the highest score possible in both the current offering and strategy categories. In its vendor profile, Forr...

ABM Accounts

Madison Logic | July 15, 2021

Madison Logic, the world's premier Account Based Marketing (ABM) platform, announced today that it has been awarded a Great Place to Work CertificationTM for 2021. This coveted award is given out based on how satisfied employees are with their work. Employees at Madison Logic rated the company as a fantastic place to work 87 percent of the time, which is 47 percent higher than the national average for a typical U.S. corporation. The global authority on workplace culture, emplo...