Demandbase Unveils Most Robust Multi-Language Intent Solution for B2B

• Demandbase launched a cutting-edge multi-language intent solution that supports more than 130 languages, including non-Latin alphabets.
• The company already processes more than one trillion English intent signals per month, and the inclusion of non-English intent signals represents hundreds of billions of additional signals available to customers.
• Using sophisticated natural language processing (NLP), this innovation enables B2B organizations to collect accurate intent signals from global markets, thus accelerating revenue generation and sales alignment.

Demandbase, a prominent Smarter go-to-market (GMT) company that leverages AI to assist B2B organizations in hitting their revenue goals has announced the introduction of an innovative multi-language intent solution. Utilizing advanced natural language processing (NLP), this ground-breaking solution supports 133 languages, including alphabets other than Latin. It enables B2B organizations to collect precise intent signals from global markets, thereby accelerating revenue generation and improving sales alignment.

Given that 46.1% of internet content is written in a language other than English, this substantially expands the company's intent offering. As the very first provider to offer non-English intent in such an extensive list of languages, Demandbase assists customers in identifying authentic buying signals from their target market, wherever their target market is in the world.

With a non-English focus, Demandbase supports the most extensively used online languages around the world, including Arabic, French, Danish, German, Hebrew, Japanese, Hindi, Korean, Spanish, Norwegian, and Swedish, among others. This solution offers multibyte assistance, which allows it to understand non-Latin characters. In addition, it utilizes natural language processing, which means it understands context and relevance, allowing the platform to not only assess one intent behavior over another but also reduce false positives while maximizing accuracy.

Marcelo Lima, Brand Marketing Coordinator at Comau do Brasil, said,

We are thrilled that Demandbase is now providing multi-language intent because we have seen how powerful Demandbase intent is in our English-speaking markets. Now we can tap into the significant Italian search volume and web traffic we have been seeing, and our marketing manager in Brazil will be over the moon to have Portuguese available.

Demandbase already processes more than one trillion English intent signals per month, and the inclusion of non-English intent implies hundreds of billions of additional signals available to customers. This means the company can now act as a worldwide intent data supplier for its customers, leveraging its roughly 550,000 English and non-English keywords to stimulate more efficient and personalized sales and marketing actions across global markets.

Also, the Demandbase Piper B2B DSP will entirely utilize non-English intent. This will substantially boost the impressions of intent-based advertising that can be served in international markets. This makes all Demandbase campaigns even more targeted toward purchasing groups and ensures that digital marketers all over the world will reap the benefits of increased advertising effectiveness.

Brewster Stanislaw, Chief Product Officer at Demandbase, mentioned,

We have listened to our increasing international customer base and have delivered an incredible addition to our global Account Intelligence. This means that our customers can now target as accurately in non-English-speaking markets as they have been accustomed to in English-speaking markets, making their marketing and sales decisions more effective and accurate. It also means less waste in GMT efforts, increasing efficiency in budget, time, and resources.