ACCOUNT BASED DATA
Business Wire | March 27, 2023
Five9, Inc. (NASDAQ: FIVN), a leading provider of the Intelligent CX Platform and Invoca, a cloud leader in AI conversation intelligence, today announced that they have expanded their strategic partnership to deliver a solution that enables deeper insight into real-time data throughout the entire customer journey and brings the contact center and the marketing teams closer together to enable more “fluid” CX.
This customized solution called PreSense, combines the power of Five9 Intelligent CX Platform with Invoca’s conversation intelligence technology, giving contact center agents visibility into a caller’s digital journey before the call takes place. Insights from PreSense help reduce call handling times, increase contact center productivity, and help enable more fluid customer experiences that flow effortlessly through channels, and between virtual and human agents.
For example, an agent could see if a customer researched a specific product or responded to a particular offer online and use this pre-call context to provide tailored recommendations. Additionally, Invoca PreSense helps contact centers optimize the blend of automation and live assistance. Based on pre-call journey data, customers are connected directly to skilled agents with specialized product expertise to guide them through complex purchases, while routine calls, such as checking an order status, can be routed to a Five9 Intelligent Virtual Agent. In turn, agents can maximize their opportunities to personalize customer journeys, increase satisfaction, remove the frustration for the customer and transform contact centers into strategic growth drivers.
Brent Laakso, Marketing Operations Manager at Zinnia Health, a joint customer of Five9 and Invoca, said, “When our agents have no idea what patients may have researched online before they called, delivering a positive, seamless experience is nearly impossible. Pairing Invoca with Five9 allows us to improve our call routing and tracking, through more accurate and granular attribution, at scale, with greater efficiency than ever before.”
“The more an agent knows about a caller, the better the experience they can provide. We now have a way to share rich pre-call insight directly in Five9, providing contact centers with data that reveals the exact state-of-mind of the caller,” says Gregg Johnson, CEO of Invoca. “We are proud to launch this solution, which was built aligned with a mutual vision to modernize the customer experience with actionable data and seamless automation.”
Jake Butterbaugh, Senior Vice President, Global Partner Organization, added, “At Five9, we recognize that our partners play a key role in delivering customer business outcomes. Our solutions together provide an integrated digital to voice conversation experience, empowering agents to provide the personalized experience today’s consumer's demand. This new solution is a result of market demand to connect the contact center to the rest of the business and a strong partnership and commitment by both of us to take contact centers to the cloud and deliver memorable customer experiences.”
Invoca PreSense is now generally available to customers across the U.S., UK and Canada through Five9.
About Five9
Five9 is an industry-leading provider of cloud contact center solutions, bringing the power of cloud innovation to more than 2,500 customers worldwide and facilitating billions of call minutes annually. The Five9 Intelligent Cloud Contact Center provides digital engagement, analytics, workflow automation, workforce optimization, and practical AI to create more human customer experiences, to engage and empower agents, and deliver tangible business results. Designed to be reliable, secure, compliant, and scalable, the Five9 platform helps contact centers increase productivity, be agile, boost revenue, and create customer trust and loyalty. For more information visit www.five9.com.
About Invoca
Invoca is the cloud leader in AI-powered conversation intelligence for revenue teams that enables marketing, sales, customer experience, and eCommerce teams to understand and immediately act on the information consumers share via conversations. Through deep integrations with leading technology platforms, revenue teams can turn conversation data into automated action to enhance every digital touchpoint and human interaction, leading to better experiences, more conversions, and higher revenue. Invoca is trusted by top brands like Dish Network, Mayo Clinic, Mutual of Omaha, and 1-800-GOT-JUNK?. Invoca has raised $184M from leading venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit www.invoca.com.
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BUYER INTENT DATA
PR Newswire | June 02, 2023
Lead2Pipeline, a B2B demand generation service used by global technology companies, announced its proprietary database of buyers has grown to more than 57 million worldwide. The company successfully recruited thought leadership industry veteran, Jarrett Simisky, to keep up with rising demand for lower funnel programs. To align itself with its growing technology customers, the company moved its headquarters from New York to Austin, Texas.
Over the past twelve months, Lead2Pipeline's GDPR-first database has grown to more than 57 million global buyers, increasing 75% across Asia Pacific and 150% across EMEA.
The company is one of only twenty global lead gen providers certified by LeadScale for verified leads which exceed GDPR standards for digital compliance. This allows Lead2Pipeline to deliver fully GDPR compliant lower funnel demand gen programs via email and phone across the DACH region (Austria, Germany, Switzerland) in English, French and German.
Outside EMEA, the company has seen growth in Spanish-language programs across Latin America. Additionally, clients based in Singapore and Australia have been growing faster than their US counterparts, indicating a promising recovery for technology companies in Asia Pacific.
"Our customers rely on our database to reach technology buyers in each region," explained Chip Klang, Co-Founder and CEO at Lead2Pipeline. "Despite the global recession, they continue to build pipeline for their sales teams by focusing on data and exclusively targeting buyers demonstrating intent for their solutions."
As technology marketers face increased pressure to produce lower funnel (buyer-ready) leads for their sales teams, demand for research and survey-based content has grown significantly.
To help design and scale these lower funnel content syndication programs, Lead2Pipeline successfully recruited one of the industry's most experienced thought leadership sales experts, Jarrett Simisky. Based in Boston, MA, Simisky has driven growth and forged partnerships at prolific brands, including QuinStreet (acquired by TechnologyAdvice), TCI, and TechTarget.
"I'm excited to join Lead2Pipeline at a time when tech marketers are seeking guidance for their full funnel demand generation programs," says Simisky. "Lead2Pipeline's cutting edge intent signals allow our clients to target their high-quality content campaigns with precision."
As SaaS companies grew rapidly during the pandemic, many built teams outside the Bay Area, Boston, and New York. Austin, Texas has been a major beneficiary of this nationwide migration of flex tech workers. In addition to engineering and customer success teams, Austin hosts a thriving tech marketing community.
Earlier this year, Lead2Pipeline moved its headquarters from New York City, where the company was founded, to Austin, while maintaining a remote global workforce. The company expects to build strong relationships across the Austin tech marketing community, with key team members permanently based in Texas.
"Technology giants and well-funded startups are laying down roots in Austin. We see a bright future for the growth of this city, and we want to build alongside our clients." added Klang.
About Lead2Pipeline
Lead2Pipeline helps drive growth for the world's most innovative technology companies, including VMware, Splunk, and BambooHR. Using artificial intelligence and privacy-protected intent data with full CAN-SPAM, CCPA, and GDPR compliance, the company delivers top, middle, and bottom of funnel demand generation campaigns across its proprietary database of 57M technology and business buyers worldwide. For more information, please visit www.lead2pipeline.com.
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ACCOUNT BASED EXECUTION
6sense | March 10, 2023
On March 9, 2023, 6sense, the platform transforming how B2B organizations create, manage and convert pipeline to revenue, announced its fifth consecutive year of top-line performance, leading into 2023. In addition, the company reported impressive results for its fiscal year, including a 70% overall revenue growth compared to the previous year. 6sense also achieved high new customer acquisition rates and net revenue retention, demonstrating the significant value delivered to its customers using 6sense Revenue AI™.
6sense's impressive growth in FY23 is attributed to its strategic focus on expanding its product offerings, entering new markets, and growing its ecosystem. In addition, the recent launch of Conversational Email in October 2022, which utilizes Generative AI and GPT technology, has led to notable customer success, demonstrating the ability to enhance team efficiency by completing 400 to 500 hours of manual work in a day. This has been achieved through sending and responding to marketing and sales emails.
The company continues differentiating itself through product innovation, consistently delivering on a customer-driven roadmap. In FY23, the company introduced several new products, enhancements, and integrations that contributed significantly to its success.
It experienced a 30% increase in employee count worldwide by the end of 2022, as it established a robust presence in crucial markets. The employee growth in EMEA and APAC was driven by market demand and priorities. The company's London presence significantly changed, with 45 full-time employees. In comparison, APAC now has over 400 full-time employees, primarily in India, and a growing company in Singapore after acquiring Saleswhale.
6sense is also recognized for its innovative contributions to the market, receiving 40 industry and workplace awards in FY23.
About 6sense
6sense is a B2B marketing and sales intelligence platform that uses artificial intelligence to help businesses identify potential customers and predict their buying behavior. The platform provides insights into which companies are currently in-market for a particular product or service and detailed information about their interests, pain points, and the likelihood of making a purchase. This enables sales and marketing teams to create targeted campaigns and personalized experiences that are more likely to result in conversions. 6sense was founded in 2013 and is headquartered in San Francisco, California.
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