Core ABM

Full Circle Insights and 6sense Integrate to Measure ABM Impact in CRM

Measure ABM Impact

On February 28, 2023, Full Circle Insights and 6sense have collaborated on an integration that empowers revenue teams to measure the impact of their account-based marketing (ABM) strategies within a CRM. Full Circle Insights provides marketing and sales performance measurement solutions that allow B2B marketers to optimize their marketing mix and drive revenue growth. At the same time, 6sense is the leading platform for B2B organizations that seek to generate predictable revenue.

Full Circle ABM, the first martech solution that empowers B2B marketers to measure campaign performance in an ABM funnel framework, has partnered with 6sense to offer an integration that tracks accounts from the detected stage to closed-won business. This integration allows marketing and sales teams to work collaboratively and align around a single source of data truth to target accounts, providing a key advantage in ABM. Full Circle ABM is built natively inside the CRM, making it easier for teams to measure campaign impact and improve performance. The integration also enables tracking accounts based on intent signals, indicating when an account may be recognized as in-market.

The new integration utilizes 6sense intent data to identify accounts that revenue teams should target, along with buying stage predictions. By capturing buyer intent signals across relevant B2B sources, 6sense provides visibility into in-market accounts actively researching seller solutions, thus creating actionable insights and eliminating guesswork. As a result, this integration helps organizations to develop and convert pipeline to revenue more efficiently and effectively.

6sense integrates with CRM platforms, allowing customers to establish orchestrations that automatically collect, improve, clean, and sync crucial data into a single source for sales and marketing. Afterward, the AI-powered recommendations from 6sense Revenue AI™ are leveraged to foster significant engagement with diverse audiences across various channels.

About 6sense

6sense is an account-based orchestration platform that uses artificial intelligence and big data to help B2B companies identify and prioritize their ideal customers. The platform collects and analyzes data from multiple sources to create a complete picture of a prospect's behavior, allowing sales and marketing teams to create personalized campaigns that target the right people at the right time. Founded in 2013, the firm is headquartered in San Francisco. It has quickly become a leader in the account-based marketing (ABM) space. The company's platform integrates with popular CRM and marketing automation tools to provide a seamless user experience.

Spotlight

Sustainable business growth through content In an age when brands are under pressure to deliver value quickly, content management systems have become an essential martech tool, helping to create highly relevant experiences, increasing customer engagement, and improving organizational efficiencies. To ensure you make an informed

Spotlight

Sustainable business growth through content In an age when brands are under pressure to deliver value quickly, content management systems have become an essential martech tool, helping to create highly relevant experiences, increasing customer engagement, and improving organizational efficiencies. To ensure you make an informed

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