ACCOUNT BASED DATA Raises $40M to Create the First Automated Operating System for B2B Marketing

Metadata | March 03, 2022 | Read time : 04:00 min Raises $40M to Create the First Automated
On March 1, announced a $40 million Series B funding round led by Resolute Ventures and Next47. Several other SaaS founders and CEOs also participated in the round.

This new capital investment will allow Metadata to develop a new software category as it triples its growth and expands its platform capabilities to become the first optimal operating system for B2B marketers.

Today, B2B marketers have to endure technical, repetitive, and mundane tasks while running paid campaigns. With the help of AI and machine learning, Metadata aims to free B2B marketers from these tasks to allocate their time to strategy, experimentations, and creativity.

Metadata automates tasks, optimizes campaigns to revenue, and scales their performances before needing more resources.

“In 2021, the Metadata platform executed nearly $50 million of digital spend for over 150 customers across Facebook, LinkedIn, Google, Quora, and Display, resulting in over $130 million in marketing-sourced pipeline and over $2 billion of influenced pipeline,” said Gil Allouche, Metadata CEO.

Metadata has grown tremendously fast.
  • In 2016, Metadata raised $2 million in seed funding
  • In 2020, Metadata raised $6.5 million in Series A funding
  • 711% YoY growth in the past 24 months
  • Added over 110 new customers in the last 12 months
  • Was awarded five patents for its technology and database of 1.5 billion business profiles categorized by technographic, firmographic, and buyer intent signals
  • Attracted nearly 2,000 live attendees and over 4,000 registrants to its first annual DEMAND conference
  • Has been named a leader in customer satisfaction and “time to ROI” by LinkedIn and G2. Has received the highest G2 satisfaction scores of any of its category competitors, with 99% of users rating Metadata at 4 or 5 stars, and 92% saying they would recommend Metadata to other B2B marketers.

“In 2021, the Metadata platform executed nearly $50 million of digital spend for over 150 customers across Facebook, LinkedIn, Google, Quora, and Display, resulting in over $130 million in marketing-sourced pipeline and over $2 billion of influenced pipeline,” said Gil Allouche, Metadata CEO. “No other technology was able to provide this amount of efficiency for B2B marketers. This funding validates the market demand for our technology and will help us develop this technology further.”

Matthew Cowan, General Partner at Next47, thinks that Metadata’s loyal customer base indicates success in the future. “When speaking with dozens of Metadata customers, it was clear that Metadata is a vital part of their operations. Metadata’s commitment to their customers is evident in their growth and the tangible results they’ve provided B2B marketers,” said Cowan. “Their vision of building the first operating system for B2B marketing is exactly what this industry needs. As we were looking to make investments in truly disruptive marketing technologies, Metadata's vision, combined with their current performance, and future trajectory, is what compelled us to lead this round of funding with them.”

Raanan Bar-Cohen, founding partner at Resolute Ventures, who led Metadata’s Series A round, has already witnessed Metadata’s impact on its customers.

“We’re not surprised by Metadata’s consistent ‘up and to the right’ trajectory,” said Bar-Cohen. “Gil and his team have shown a commitment to technology innovation and customer obsession, in a space that is busy with undifferentiated tech. Metadata has a true passion for making life easier for B2B marketers and has a track record of delivering capabilities that truly reduce the task load on B2B marketers while maximizing marketing performance – and that dedication is what will continue to allow their team to define their category as a new kind of operating system for B2B marketers.”

Companies like Mana Ventures, Gaingels, and over 30 other prominent SaaS leaders, including Erik Matlick (CEO, Bombora), Mark Organ (Founder/Eloqua), Gary Nakamura (CEO/Firstup), Megan Yen (Head of Operations/Ramp), Brian Cooper (VP Demand/Juniper) and many others participated in the latest round.


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