ACCOUNT BASED DATA

Metadata.io Raises $40M to Create the First Automated Operating System for B2B Marketing

Metadata | March 03, 2022

On March 1, Metadata.io announced a $40 million Series B funding round led by Resolute Ventures and Next47. Several other SaaS founders and CEOs also participated in the round.

This new capital investment will allow Metadata to develop a new software category as it triples its growth and expands its platform capabilities to become the first optimal operating system for B2B marketers.

Today, B2B marketers have to endure technical, repetitive, and mundane tasks while running paid campaigns. With the help of AI and machine learning, Metadata aims to free B2B marketers from these tasks to allocate their time to strategy, experimentations, and creativity.

Metadata automates tasks, optimizes campaigns to revenue, and scales their performances before needing more resources.

“In 2021, the Metadata platform executed nearly $50 million of digital spend for over 150 customers across Facebook, LinkedIn, Google, Quora, and Display, resulting in over $130 million in marketing-sourced pipeline and over $2 billion of influenced pipeline,” said Gil Allouche, Metadata CEO.

Metadata has grown tremendously fast.
  • In 2016, Metadata raised $2 million in seed funding
  • In 2020, Metadata raised $6.5 million in Series A funding
  • 711% YoY growth in the past 24 months
  • Added over 110 new customers in the last 12 months
  • Was awarded five patents for its technology and database of 1.5 billion business profiles categorized by technographic, firmographic, and buyer intent signals
  • Attracted nearly 2,000 live attendees and over 4,000 registrants to its first annual DEMAND conference
  • Has been named a leader in customer satisfaction and “time to ROI” by LinkedIn and G2. Has received the highest G2 satisfaction scores of any of its category competitors, with 99% of users rating Metadata at 4 or 5 stars, and 92% saying they would recommend Metadata to other B2B marketers.

“In 2021, the Metadata platform executed nearly $50 million of digital spend for over 150 customers across Facebook, LinkedIn, Google, Quora, and Display, resulting in over $130 million in marketing-sourced pipeline and over $2 billion of influenced pipeline,” said Gil Allouche, Metadata CEO. “No other technology was able to provide this amount of efficiency for B2B marketers. This funding validates the market demand for our technology and will help us develop this technology further.”

Matthew Cowan, General Partner at Next47, thinks that Metadata’s loyal customer base indicates success in the future. “When speaking with dozens of Metadata customers, it was clear that Metadata is a vital part of their operations. Metadata’s commitment to their customers is evident in their growth and the tangible results they’ve provided B2B marketers,” said Cowan. “Their vision of building the first operating system for B2B marketing is exactly what this industry needs. As we were looking to make investments in truly disruptive marketing technologies, Metadata's vision, combined with their current performance, and future trajectory, is what compelled us to lead this round of funding with them.”

Raanan Bar-Cohen, founding partner at Resolute Ventures, who led Metadata’s Series A round, has already witnessed Metadata’s impact on its customers.

“We’re not surprised by Metadata’s consistent ‘up and to the right’ trajectory,” said Bar-Cohen. “Gil and his team have shown a commitment to technology innovation and customer obsession, in a space that is busy with undifferentiated tech. Metadata has a true passion for making life easier for B2B marketers and has a track record of delivering capabilities that truly reduce the task load on B2B marketers while maximizing marketing performance – and that dedication is what will continue to allow their team to define their category as a new kind of operating system for B2B marketers.”

Companies like Mana Ventures, Gaingels, and over 30 other prominent SaaS leaders, including Erik Matlick (CEO, Bombora), Mark Organ (Founder/Eloqua), Gary Nakamura (CEO/Firstup), Megan Yen (Head of Operations/Ramp), Brian Cooper (VP Demand/Juniper) and many others participated in the latest round.

Spotlight

The world is changing faster than ever, and so is the world of advertising. Customer expectations are evolving as rapidly as the digital channels and platforms we use to reach B2B buyers today. New privacy regulations like GDPR and CCPA, have only added to the uncertainty faced by global enterprises that use advertising to reach their target accounts.. In response to these changes, marketers’ top three priorities are now around innovating, engaging customers in real time, and complying with privacy regulations

Spotlight

The world is changing faster than ever, and so is the world of advertising. Customer expectations are evolving as rapidly as the digital channels and platforms we use to reach B2B buyers today. New privacy regulations like GDPR and CCPA, have only added to the uncertainty faced by global enterprises that use advertising to reach their target accounts.. In response to these changes, marketers’ top three priorities are now around innovating, engaging customers in real time, and complying with privacy regulations

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ACCOUNT BASED DATA, ACCOUNT MANAGEMENT

DemandScience Products Achieved 26 Awards in Winter 2023 G2 Reports

DemandScience | January 11, 2023

On January 10, 2023, DemandScience, a worldwide B2B data firm that collaborates with clients to generate demand, revealed that its products got 26 recognitions in G2's Winter 2023 Reports. Highlights include two awards each for easiest to do business with, best estimated ROI, and fastest implementation, as well as 17 G2 Grid® Report Awards that recognize DemandScience as a leader or high performer. Chair and CEO of DemandScience, Peter Cannone, said, “Our mission is to provide B2B marketers with solutions that are effective, easy to use, and deliver rapid ROI. Winning 26 G2 awards across these categories validates our products and solutions,” He also said, “These awards are based directly on reviews from users and confirm our commitment to our global customers.” DemandScience’s ABM Display and Intent Data, Content Syndication products won 12 awards in the following categories: Easiest To Do Business With Leader High Performer Easiest Setup Users Love Us DemandScience Intelligence, the firm’s solution that provides clients with operational global B2B data, won 14 awards in these categories: Best Estimated ROI High Performer Fastest Implementation Users Love Us Sara Rossio, Chief Product Officer at G2, said, “Rankings on G2 reports are based on data provided to us by real software buyers,” Also explained, “Potential buyers know they can trust these insights when researching and selecting software because they’re rooted in vetted, verified, and authentic reviews.” G2 is one of the world’s largest and most trusted software marketplaces. (Source: GlobeNewswire) About DemandScience DemandScience is a global buyer intelligence leader accelerating demand generation for the world's leading software, technology, and B2B firms. The company offers healthy data and targeted buyer insights that align sales and marketing professionals with more qualified audiences, using decades of expertise in B2B market intelligence, analytics, content trends, and predictive intent. It promotes the use of data and predictive insights for sales and marketing professionals to improve their ability to identify potential customers, engage with them effectively, and convert them into buyers. Its goal is to help them achieve their growth targets.

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ACCOUNT BASED ANALYTICS, ABM ACCOUNTS

New Data from RollWorks Shows Stronger Brand Awareness, Increasing Customer Acquisition, and Driving Revenue Growth

RollWorks | December 07, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced new research that reveals what’s driving optimism for B2B marketers heading into 2023 and the customer acquisition strategies they’re doubling down on to be successful. In the survey of more than 1,000 B2B marketers, respondents validate that they continue to face limited resources, including smaller marketing teams and lean operating budgets. Over half (52%) of respondents say budgets for 2023 are less than $9 million, with 36% of those saying less than $1 million. Marketers also say that having more budget (39%) is higher on their wish list for 2023, versus having more people (29%). Only 10% of marketers say they already have the resources they need to be successful next year. Despite budgetary restrictions, marketers remain positive about the coming year, with 90% indicating they’re anywhere from moderately to extremely optimistic. One reason to be excited: customer retention. 52% of respondents say they’re retaining more customers than last year, while another 38% are retaining the same amount of customers. “These new findings certainly indicate hope and buoyancy in the year ahead, even in the midst of a contracting economy with restricted resources,” said Jodi Cerretani, VP of Revenue Marketing at RollWorks. “These new findings certainly indicate hope and buoyancy in the year ahead, even in the midst of a contracting economy with restricted resources,” said Jodi Cerretani, VP of Revenue Marketing at RollWorks. “Organizations are increasingly prioritizing customer acquisition over growing their pipeline, and they’re turning to marketing to generate these strategies to impact revenue. High-value channels like content, partner, and email marketing are proving to be effective drivers of ROI for successful marketing programs.” ROI: The Role of Brand Awareness and Tie to Marketing Initiative Success When asked to rank their top 3 measures of success for proving marketing effectiveness, 63% of respondents indicate stronger brand awareness, versus only 8% who say lowering customer churn is. Respondents are also 150% more likely to prioritize increasing customer acquisition over growing pipeline as an important measure of success. RollWorks’ survey uncovered a direct correlation between ROI and overall program success. 42% of marketers said their 2022 marketing initiatives and programs were very successful, and 55% said theirs were moderately successful. Also, 45% of respondents said they were very often able to articulate the ROI of their marketing strategies to revenue this year. 28% said they sometimes could and 19% said they always could. Additionally, an impressive 74% say their marketing approach has become more targeted and personalized in the last year. Cerretani continued, “Distilling these findings, we love seeing how marketers articulate the ROI of their programs, and RollWorks is also seeing an increase in personalized and targeted marketing as well. It pays to be personal.” Looking ahead, marketers also believe that content (16%) email (14%), and partner (13%) marketing are among those activities with the most potential gains in 2023 (with content syndication, webinars and virtual events, and event marketing ranking lowest). Paid social, although ranking lower in driving ROI, is the highest investment opportunity for marketers in 2023 (23%). The survey, conducted October through November 2022, consulted 1,007 B2B marketing and sales professionals. Learn more about how RollWorks can also help you get ahead in 2023 with highly targeted and efficient account-based strategies.

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ABM ACCOUNTS

NextRoll Promotes Industry Veteran Roli Saxena to CEO

NextRoll, RollWorks | November 15, 2022

NextRoll, a marketing technology company that enables ambitious marketers to grow their businesses, today announced that it has promoted Roli Saxena to CEO, effective immediately. In her new role, Saxena is responsible for leading NextRoll's next phase of its transformation journey, as well as leveraging deep data and machine learning advantages to create new business opportunities. Saxena, who is succeeding interim CEO and CFO Peter Krivkovich, will continue to move the company forward on its path of product-led growth in the marketing technology space. She will oversee overall company performance for both of NextRoll's two business units: AdRoll, its marketing and advertising platform for eCommerce brands, and RollWorks, its account-based marketing platform to help B2B companies grow revenue. Additionally, she will be responsible for building on the already strong culture that NextRoll has for its employees - creating company-wide initiatives that drive diversity and empowerment for current and future talent. "I am thrilled to be leading NextRoll in this role during such a pivotal time of growth for the company," said Saxena. "I am thrilled to be leading NextRoll in this role during such a pivotal time of growth for the company," said Saxena. "By tapping into our core machine learning and data capabilities, we are solving critical challenges for our customers. I look forward to leading us through what's next on our journey. During my period with AdRoll, I've been incredibly impressed with the DE&I standards that NextRoll has in place. I am thrilled to be able to expand upon that and ensure that diversity, equity, inclusion and belonging continue to be in the fabric of our culture, an approach that ultimately benefits everyone involved." Saxena joins NextRoll from the company's eCommerce focused business unit, AdRoll, where she spent more than a year and a half serving as President. During that time, she helped shepherd incredible growth and traction in software and partnerships - hiring new talent and expanding opportunities with partners like Shopify. Prior to joining NextRoll, Saxena served as Chief Customer Officer at Brex, where she transitioned the company from a single product to a multi-product SaaS company, accelerating growth and transformation. She also headed up Sales and Customer Success teams at LinkedIn that were instrumental to the company's IPO and its growth to more than three billion dollars in revenue. "I've enjoyed watching Roli grow in her current position with AdRoll over the last few years, and I couldn't think of a leader more suited for NextRoll," said Krivkovich. "Roli's experience and compassion made her the obvious choice to take over the reins and I feel confident stepping away from this role knowing that she will be there to drive incredible growth, just like she has done with AdRoll." Along with her role as CEO of NextRoll, Saxena will also temporarily continue to serve as President of AdRoll. About NextRoll NextRoll is a marketing technology company delivering products ambitious marketers use and rely on to grow their businesses. Powered by machine learning and integrated data platforms, NextRoll's technology serves tens of thousands of businesses globally through its two business units: RollWorks, an account-based platform for business-to-business marketing and sales teams, AdRoll, a marketing and advertising platform for direct-to-consumer brands. NextRoll is a privately-held, remote friendly company headquartered in San Francisco, CA with additional offices in New York City, Salt Lake City, Dublin and Sydney. To learn more visit www.nextroll.com. About AdRoll AdRoll is a marketing and advertising platform that helps ecommerce brands grow revenue and save time on one streamlined platform. Make web ads, social ads, and email work together and more effectively run, measure, and optimize your marketing efforts. Powered by industry-leading automation and personalization, AdRoll's machine learning capabilities analyze real-time advertising data to drive traffic and sales. AdRoll helps customers generate more than $246 billion in sales annually and has been used by over 140,000 brands since 2006. Get started today at www.adroll.com About RollWorks RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.

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