Marketo Releases Account-Based Marketing Tools

Marketo today announced a suite of diverse new features—including account-based marketing, SMS, and web personalization delay solutions—designed to help marketers deliver personalized cross-channel communications at scale. Account-based marketing is quickly becoming an essential component of marketing strategy, and Marketo's offering has several key features. The solution assists users in targeting accounts with the greatest revenue potential, with the goal of moving those accounts through the sales funnel more quickly. It also includes cross-channel engagement capabilities, revenue-based account analytics, and lead management functionality; moreover, users can segment based on account scores, as well as create lists of specific criteria for accounts.