Nine partners with LiveRamp to boost audience targeting capabilities

Nine is claiming an Australian first after striking a deal with Acxiom subsidiary, Live Ramp, to leverage its audience data sets in order to boost custom audience targeting capabilities across the Nine media portfolio. The partnership allows marketers and their agencies to use their own first-party data, including offline data, to target known customers, in a privacy compliant manner, across the Nine Digital network. Through Live Ramp, marketers will have access to Acxiom’s third-party audience offerings including custom audience development and 600-plus custom audience segments that can be targeted across all of Nine’s major digital properties.