How to Solve the “Dry Well” Challenge of Content Marketing

Consistently producing content that connects with potential buyers remains one of the greatest challenges facing B2B marketers. The need to make content relevant for individual buyers at every stage of the buying process, to publish content in multiple formats across multiple channels, and to publish new content frequently have combined to strain the creativity and resources of marketers.In the early stages of a company’s content marketing efforts when marketers are focused on “building out” their content library, it’s relatively easy to identify good topics for content resources. But after the initial build-out phase is completed, it can become more difficult to identify content topics that are relevant and fresh.