What is a Multichannel Marketing Strategy?

Were James Bond in your shoes, he would be in multichannel marketing. With all those gadget and gizmos specially designed for each mission the comm-link watch, the cars tucked away at mission sites  he was ready for anything !The daring English hero came prepared for a mission with a slew of tactics. If something didn’t work, he’d use a different method. And he’d go anywhere the bad guys went. James Bond in space? Check: 1979’s Moonraker. James Bond at sea? See 1967’s You Only Live Twice. A multi-channel marketing strategy works in the same way. For marketers, a multi-channel approach means always being where the customers are. It means using a variety of channels to communicate with their audience. These days, channels are multiplying while consumer preferences and spending habits are continuing to move online. To reach your target audience, you must be adaptive to their channel of choice.