How To Create An Enjoyable Referral Experience For Your Customers

If your referral program isn’t public facing or it’s difficult to use and share with the click of a button, then you’ll severely limit your performance. The most successful brands feature their referral programs on their website, in mobile apps, and across highest-performing marketing channels and they ensure the referral experience is painless and seamless. To create a super simple, enjoyable referral experience for your customers and advocates, push your team to answer these questions. Where and when will customers want to share or talk about your brand or products? Are you requiring your ambassadors to do the heavy lifting to find friends who might be interested in your company?