Harnessing Data through AI to Understand the B2B Buyer’s Journey

image:

Raviv Turner is Co-Founder and CEO at CaliberMind. On this episode, he and I discuss the challenges B2B marketers face in understanding the lengthy buyer’s journey. It’s long, it’s complex, there are more people involved, and there is a ton of data spread across both structured and unstructured sources.Raviv’s career path includes being an entrepreneur, a product designer, a marketing technologist, and a Former Israel Signal Intelligence Community Officer. He applied the knowledge he learned about Big Data while working as an Intelligence Officer into his work building software products.