ABM + Demand Gen: Finding the Right Balance
NewsCred Insights | September 18, 2017
ABM is the practice of narrowly focusing your marketing efforts on just a few key accounts, rather than your total addressable market. And instead of using one message and hoping it’ll resonate with those key targets, marketers take a more personal approach with ABM. They’ll customize each message to ensure that it directly relates to the person and company on the receiving end.