How Does Inbound Marketing Help You Connect With Potential Customers?

Now that we’ve discussed Inbound Marketing and persona research, let’s take it a step further. Once you decide to try this “inbound marketing” thing and you develop personas, the next step is the buyer’s journey and lead nurturing.There are four phases people go through when they make a purchasing decision. In inbound marketing, these stages are called the buyer’s journey. It’s important to reach prospects at each stage of this journey to address their specific questions and concerns. Prospects look for different kinds of content at each stage of their journey.