We Analyzed the B2B Buyer Preferences Study, And Here’s What Stood Out
Business 2 Community | November 23, 2017
B2B buyers continue to refine their purchase-decision journeys by involving more people and complexity, but they also say on-target content is rising above the noise and influencing their choices.The good news for B2B marketers is that providing the right content still has the potential to sway decisions: 75% of buyers said the winning vendor’s content had a significant impact on their decision.